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5 Key Traits of the Best B2B Influencers

Traits B2B Influencers

Traits B2B Influencers

Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so:

B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of mutual value that drives measurable business goals.

As the groundswell around influencer marketing rises and becomes a normal part of the B2B marketing mix, the volume of information and misinformation on the topic also increases.

One of the most popular questions people also ask about B2B influencer marketing focuses on what makes a good business influencer? By now we all know that popularity alone does not make someone influential. It’s certainly important, it’s just not the only thing.

As B2B marketers mature in their understanding of the role influence plays and how the dynamic of brand content co-created with industry experts plays out with customers, they begin to realize that other factors matter. Topical relevance matters of course as well as resonance of the topic amongst an influencer’s community.

B2B Marketing Influencers

The intersection of individual expertise, how well that expertise resonates with followers and the size of network creates a baseline of characteristics when evaluating whether a certain influencer might be a match.

But there’s more than that. Understanding what makes a great influencer is both art and science, soft and hard skills. The success of identifying, qualifying and engaging influencers is also directly tied to how they will be engaged and to what end.

Some people reading this might think that influencer marketing isn’t the magic pill some are playing it up to be. There’s a reason for that, because it’s not magic. It’s more like alchemy.

The reality is, there’s no one formula for the perfect B2B influencer, but there are some common characteristics that B2B brands should look for in varying proportions according to what’s important to a program or activation. I call those characteristics:

The 5 Ps of B2B Influence

Proficiency – In B2B marketing, the vast majority of those considered influential possess deep expertise in the field they work in. This is a significant difference from many B2C influencers who are often self proclaimed as influential with clever media creation skills.

As B2C influencer content and engagement tactics evolve, some are crossing over into B2B with a trickle of opportunists successfully creating influence amongst B2B audiences not solely for their expertise, but for a combination of adept social media content creation skills and some expertise. B2B marketers who do their due diligence will be able to filter accordingly.

Popularity – While network size is not the only thing, nor is it the most important thing, it is definitely a metric to consider. Some marketers swing in the direction of ignoring audience size altogether because of lower engagement rates with popular influencers. This is simply foolish. All things being the same, I’ll take 2% engagement of an influencer with a million followers over 2% from someone that has 1,000 followers.

What matters is how network size factors in with the type of influencer you need. For example, popular influencers aka “brandividuals” are often best for top of funnel content. Niche domain expert influencers are better for middle and end of funnel content. Engaging a brandividual and expecting conversions is just naive.

Personality – If you’ve worked in B2C influencer marketing and been exposed to all the characters there, B2B is going to seem a bit dry. Now there are some colorful characters in the B2B influencer community, no doubt. But personality is often a trait that needs to be uncovered when you’re working with some types of business influencers.

The good news is that savvy influencer marketing practitioners know how to plant the seeds that can grow and blossom within an otherwise introverted influencer. You don’t need them to be a colorful character, ripe with personality per se, but you do want them to connect with the passion they have with their craft and how their expertise can help others be successful.

Publishing – Content is the media that conveys the ideas of influence and while B2B influencers are not expected to produce the same types and quantity of content as in B2C, it is ideal when there’s a platform where the influencer publishes. At a minimum, that would be social networks but to be a B2B influencer, it’s most likely that also includes articles contributed to publications if not research, books and presentations.

Promotion – The value a B2B influencer brings beyond adding expertise and credibility to brand content is the ability to share what they helped create with their network. Trust of brand content is at a low, especially with advertising. Customers yearn for authentic content and the right kind of influencer collaboration can give them that, delivered via the influencer’s own distribution channels. That means social networks for course but also potentially blogs, email newsletters, podcast, LinkedIn Live, contributed articles or columns in industry publications.

I know some people reading this are thinking there could be even more P’s like being Prolific, Persuasive or Passion. Yes, there could be so many more but we have to draw the line somewhere! It’s important to be able to manage the data and insights necessary to factor these characteristics into selection, qualification and engagement.

Some of these traits will not fully reveal themselves until you work with an influencer on a few content activations. Others will fluctuate over time and that is normal. It’s important to understand that influence is a temporal thing. It is not fixed or permanent. It’s important marketers realize that before they disengage an influencer in the short term due to lower performance. The same goes for high expectations after great performance.

Organic influencer engagement is a little dynamic and what you don’t spend on paid influencers like an ad buy you will (in part) need to invest in relationship management, education and even tips that will help the influencers be more effective.

B2B brands with high influencer churn or low performance often apply “ad buy” perspectives to a what is actually a relationship driven effort. Mismatched expectations are not helpful for anyone, so think about the 5Ps as you evaluate and nurture your influencer community. Consider where of each your ideal influencers need to score on the 5 Ps in order to be a good match for the kind of activation you have in mind.

When there’s 5P alignment, there’s happiness: for customers, influencers and your B2B brand.

The post 5 Key Traits of the Best B2B Influencers appeared first on Online Marketing Blog – TopRank®.

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Some Tips for Traveling Abroad for Business

Traveling abroad for work? In today’s interconnected world, many people travel overseas for business. They do so for a number of reasons.

While not quite the same as going on holiday, business travel can be enjoyable. However, you need to make sure you have everything you need for a successful trip.

Here are a few basic tips to follow when you’re traveling abroad for work.

Arrange for Transport and Accommodation

First, it is essential that you have travel and accommodations arranged for all aspects of your trip so that you know exactly where you need to be at all times.

In addition to your flights, this is also likely to include transport to the airport, along with travel to your hotel. It will also be important for you to know how you will get around. For example, will you be renting a car, booking cabs ahead of time, or using public transport?

Obtain Necessary Visas and Permits

Before you go, check whether you will need any visas or permits for the country you are traveling to. This is sometimes the case whether you’re visiting for work or for pleasure.

Visas and permits can take some time to arrange. So check these as soon as possible.

Travel Abroad with the Right Documentation

Following this, you must also make sure that you have the right documentation for a successful trip. A passport is, obviously, a priority.

However, you might also need a document wallet to hold your tickets, booking confirmations, and any work documents you will need. You should also have digital backups.

Obtain Business Travel Insurance

Business travel insurance should also be arranged once you have made bookings. Of course, you hope you will not need it. However, it is better to be safe than sorry. Business travel insurance will cover potentially costly aspects such as flight cancellations, theft, and medical incidents.

Pack Lightly When Traveling Abroad

You will want to pack lightly when traveling abroad. However, you also want to ensure you have everything you need. This can be challenging.

It is important to keep in mind that this is a work trip and not for leisure. Therefore, you should not need a huge amount. But it is a good idea to have comfortable clothing for the times when you are not working.

It is then a matter of having work clothing, gadgets for travel, electronics you need for work and pleasure, and toiletries.

RELATED ARTICLE: IS YOUR APPEARANCE HONESTLY GOOD FOR YOUR BUSINESS?

Traveling Abroad for Business Is Commonplace Today

Business travel is common today. However, but it can still cause a great deal of stress for many people.

Hopefully, the information in this post will help to reduce your stress when you’re traveling abroad, while also ensuring you have everything you need for a productive trip.

The post Some Tips for Traveling Abroad for Business appeared first on Business Opportunities.

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How to Boost Your Building’s Energy Efficiency

Commercial buildings have the highest energy demands in the market. And they also account for significant wastage. This means exorbitant costs and lower energy efficiency, which eventually damage your bottom line. What to do? Let’s take a look.

RELATED ARTICLE: 8 WAYS TO IMPROVE OFFICE AIR QUALITY FOR BETTER EMPLOYEE HEALTH

How to Boost Your Office
Building’s Energy Efficiency

Many entrepreneurs started 2020 with a lot of targets to achieve and
challenges to overcome.

Facing the opportunities of this promising year, many also swore to start fresh and get fit. However, they forgot to keep their buildings fit!

Get Your Building Healthy and Fit

Don’t be surprised. Buildings can become fat and lazy, too.

Commercial buildings have the highest energy demands in the market. And they also account for significant wastage. This means exorbitant costs and lower energy efficiency. These eventually damage your bottom line.

Therefore, it’s high time we start focusing on the energy health of our buildings.

Fortunately, there are many ways by which you can increase the energy efficiency of your building and save a lot of money in the process. Here are some of them.

Justify How Much You
Need

First off, create an action plan documenting how much energy you actually need. Then, instead of reducing energy consumption immediately, eliminate wastage.

Get an energy audit conducted and identify hidden energy leaks. Also measure the air-tightness of the building’s structure. Based on the report, rectify problematic areas. For example:

  • Should you invest in an energy-efficient air conditioner, or retrofit the building effectively and eliminate the need for air conditioning at all?
  • How can you save electricity?
  • Have you compared the plans at utility providers in the area or on local energy comparison sites?

Here’s something to think about. Origin energy plans come with the option to offset greenhouse emissions. Plus, they cater to both residential and business customers.

Go Retro for More Energy Efficiency

Retro commission the building to improve the energy efficiency of its equipment and systems. This will help you address problems with the current design and structure of the building. Moreover, it will also help you avoid expensive repairs in the future.

This is because running an uncommissioned building is like driving an old, worn-out car with a fuel cap hanging open. Sounds stupid, doesn’t it?

Add Exterior
Insulation

Sun-proof the building to reduce its reliance on air conditioning during summer. This is the best way to cut down on energy waste and increase energy efficiency.

For one thing, air conditioning is a significant energy sink. This means it consumes a lot of energy and spikes up your energy bill. To counteract this, add exterior insulation.

Also, consider using solar screens, films, and remote-controlled louvred blinds.

Update or Replace
Windows

Windows have transformed in the last two decades. The right windows can help conserve energy and reduce your energy expenses.

By saving heat during winter and losing heat during summer, the right windows can maintain an optimal temperature all year around. So get your current windows replaced with energy-efficient ones.

However, if your windows are in good condition, don’t replace them. Just update them. You will still notice a massive change in your building’s total energy consumption.

Below are a few things you need to consider when choosing windows:

  • Operating type
  • Material
  • Frames

Be Responsible and Encourage Others to Be as Well

Numerous studies reveal that human behavior plays a huge role in energy wastage and consumption. Therefore, take charge and be the change.

For example, adopt green methods and promote sustainable business practices. It probably sounds like a broken record, but the importance of reducing energy consumption cannot be overstated.

Use flow meters to measure and monitor the flow of water and gases in your daily operations. Also, try building a green team, and applaud your employees for following green practices.

Educate your staff. One change can change everything.

Energy Efficiency Is Crucial

Energy management is crucial. In fact, we have a global need to save energy. This global need affects energy prices, emission targets, and legislation, all of which provide compelling reasons to start making your building healthy and energy-efficient.

The post How to Boost Your Building’s Energy Efficiency appeared first on Business Opportunities.

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Read This Before Starting a New Business

Four successful small business owners offer invaluable insight and advice into how to avoid common yet deadly pitfalls when launching your own business.  

Starting a new business can be exciting but it’s also risky. The Small Business Association recently found that only 25% of small businesses last longer than fifteen years. Sadly, there are many common yet deadly mistakes you can make that will suck the life out of your new company before you have the chance to get it off the ground.

The good news is that others have gone before you. Small business owners have overcome the pitfalls. And many are willing to share their advice on how to start a company that will be successful long-term. Read on to see how experts address four common questions regarding launching out to become an entrepreneur.

Why Do People Bother Starting a Business in the First Place?

Most experts agree that many people start their own business because they hate working for a boss and would rather work for themselves. At the same time, as Laith Pahlawan from Orange Crew notes, some entrepreneurs are simply disillusioned by businesses in their field. They believe that they can do a better job than existing companies. Additionally, many people think that starting their own business is a good way to earn lots of money.

What’s the Biggest Mistake People Make When Starting Their Own Business?

Nick Allo from Semtech IT Solutions points out that one of the biggest mistakes people make is starting a business without a sound financial plan. Such a plan includes not only the funding needed to get a company off the ground but also money to live on.

It is also necessary to have a plan outlining how you, the business owner, will get paid. Ilan Sredni from Palindrome Consulting seconds Mr. Allo’s emphasis on a financial plan. He also points out that it’s imperative to include marketing as an integral part of any financial plan.

RELATED ARTICLE: MARKET RESEARCH MADE EASY: 7 TIPS FOR EXCELLENCE

Getting a business off the ground without a marketing budget is extremely difficult. Bryan Ferrario from Alliance Technology Partners points out that starting a business without doing proper market research is a huge mistake that any aspiring business owner will want to avoid.

Anyone considering starting a new business should know some essential metrics. These include the market demand for potential products or services. Also, new business owners must know the average rate charged for the products or services they plan to offer.

The research doesn’t end there. A ton of research is in order to ensure the business launch is ultimately successful.

Laith Pahlawan states that one big mistake is to treat one’s business as they would a self-employed contracting job. In other words, some new business owners think they will provide a service, get paid for it, and that’s that.

However, that’s not how a business works. A business is scalable. It includes expansion, which means paying attention to sales, marketing, human resources, and so on.

When Should a Person Build a Company?

Many people who prefer self-employment to traditional employment start by working in the gig economy before setting up their own companies. This is a wise move. It can help a future business owner get to know the industry. Gig work also provides networking opportunities. These offer leverage once the new business is launched. However, those transitioning from gig jobs to launching a company need to know how to tell if the time is right to make the switch.

Laith Pahlawan states that an entrepreneur should make the switch when they have a large enough order or contract to build a business infrastructure and scale the business up.

Bryan Ferrario, on the other hand, states that a person should seriously consider if moving from contracting to running a business is a good idea at all. He notes the difference between starting a new business or just being one’s own boss. Those who have an in-demand skill but don’t want the hassle of hiring and working with employees may find that contracting is the better choice for them.

What Is One Thing You Would Have Done Differently?

Laith Pahlawan comments that he wishes he had started his business with a partner rather than on his own. A partner can provide motivation and assistance that can make the challenging process of launching a successful business much easier. Alternatively, those who cannot find a suitable partner may want to get support from a mentor, supplier, sponsor, peer group, family member, or friend.

starting a new business

Bryan Ferrario, on the other hand, found that starting a business with two partners who weren’t committed to its success was a big mistake. He notes that there needs to be a clear agreement between partners. Such agreements should specify:

  • roles for each business partner
  • how each person will be compensated
  • profit distribution among partners
  • how shares in the business are to be handled in the case of death or departure.

A Final Note

Are you considering starting your own business? If so, consider the advice outlined above and adapt it to suit your needs. Doing so can increase your chances of success while helping you avoid difficult, time-consuming problems and situations.

The post Read This Before Starting a New Business appeared first on Business Opportunities.

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Can the Keltner Channel Improve Your Forex Trades?

The Keltner Channel one of several technical indicators that Forex traders rely on. Used in conjunction with other indicators, it can help you to improve your Forex trading.

What Is the Keltner Channel?

Various technical indicators that Forex traders use inform them about the current trends and volatility level of the market. The Keltner Channel is one of these indicators. Devised in the 1960’s by Chester W. Keltner, this indicator is one of several that rely on the use of bands.

Bands in technical indicators have an upper level and a lower level. Traders can learn a great deal from the information between these two levels, or the band. Some common examples of technical indicators that use bands are Bollinger Bands, Envelopes, and Donchian Channels. There are others, as well.

Technical indicators that use bands can help a trader more easily spot levels that have been overbought or oversold, among other factors.

The Keltner Channel Is Unique

If you’re going to rely on technical indicators to help you with your Forex trades—and you should—it’s best to understand how they work.

The Keltner Channel calculates volatility by taking into account the average true range indicator. You could do these calculations manually, but today’s indicators do them for you automatically.

Keltner Channel

As shown in the illustration above, the Keltner Channel has three lines. There is the upper channel line, the bottom channel line, and the midline.

If you want to do the calculations manually, take the midline value and multiply it by 1.5. Then add that number to the midline value to ascertain the value of the upper line at that point.

Similarly, subtract that number from the midline value to determine the value of the lower line. You can experiment with these values to make this indicator more or less sensitive to price and volatility.

You can set the Keltner Channel to use a 10-period or a 20-period setting. Then it measures an exponential moving average to form the basis for the typical price.

Because it uses volatility as a basis, the Keltner Channel tends to expand or contract slightly. And because it does, traders can detect volatility in the price action of whatever security they happen to be observing.

It’s Still Useful After All These Years

Despite its age, the Keltner channel is still quite popular among successful traders. However, they most often use it along with other indicators.

For example, some traders like to use the Bollinger Band Squeeze and the Keltner Channel together. This method works because when volatility contracts in the market, both the Keltner Channel and the Bollinger Bands simultaneously indicate this phenomenon.

The chart above gives an example of a Bollinger Band Squeeze within the Keltner Channel.

Traders Use the Keltner Channel in Various Ways

If a trend is running strong, the price of a security price tends to trade consistently above or below the bottom channel line. Eventually, though, prices will line back up with the mid-line.

Let’s say a trader begins to notice that the price is staying within the bands but is closing in on either the upper or the lower band. This lets the trader know, just by looking at the Keltner Channel, that levels are either being oversold or overbought.

Conclusion

Sometimes, the bands in the Keltner Channel will begin to compress together. This is an indication of extremely low volatility. However, low volatility generally leads to a quick transition into higher volatility. 

When this happens, experienced traders know to be poised for breakout trades. Then, depending on the slope of the bands and the channels, they will choose to take either long or short positions.

The post Can the Keltner Channel Improve Your Forex Trades? appeared first on Business Opportunities.

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Do You Have a Good Business Plan?

Are you planning on starting a business? Then one of the first things you’re going to need is a good business plan. In this post we offer some pointers.

What Sort of Business Do You Have in Mind?

Whether you want to become involved in photo wedding invitations or you have something else in mind, entrepreneurship can be an exciting way of life.

However, it is important to note that starting a business tends to be a high-risk, high-reward project. Therefore, you must be well-prepared in order to maximize your chances of success.

One excellent example would be coming up with a good business plan. When you do, your project can start out with a sound structure.

RELATED ARTICLE: TOP 10 MISTAKES PEOPLE MAKE WHEN STARTING A NEW BUSINESS

What Is It That Makes for a Good Business Plan?

What are the elements of a good business plan? Here are some of the most important components:

A Good Business Plan Starts with the Executive Summary

The executive summary should explain what the business is all about. As such, it should include the business’s mission statement.

Furthermore, it should have a short explanation of how the business intends earn revenue.

The executive summary should sit at the very front of the business plan. However, since it summarizes everything that follows, you shouldn’t write it until you have written all the other elements.

In any case, executive summaries must be compelling. This because they are supposed to convince other people to read through the rest of the business plan.

A Good Business Plan Must Have a Critical Market Analysis

Market analyses are focused on the market that the business is planning to enter into. Considering the challenges, a thorough market analysis is critical, to say the least.

This is because you must show interested individuals, such as potential investors, that you understand the market. Also, you must demonstrate an understanding of how the market is expected to develop in the near future.

Additionally, your market analysis should illustrate how the proposed business will fit into the market. It must also explain who the business will be targeting with its products and services.

You’ll Also Need an Analysis of Your Competition

Perhaps unsurprisingly, competitor analyses are focused on the proposed business’s competitors.

Sometimes, this means direct competitors, meaning other businesses that are already selling the same products and services. Other times, this means indirect competitors, or businesses that offer substitutes for the products and services your new business might be planning to offer.

In any case, your competitor analysis should show that you have a good grasp of your competitors’ strengths and weaknesses.

Above and beyond your business plan, this will be essential if you want to get a foothold in your chosen market against the competition that’s already out there.

Explain How You Will Organize Your Business

Your plan should provide a clear idea of how your company will be organized. In particular, it is important to mention who will lead the proposed business as well as what that person’s responsibilities will entail.

An unorganized chain of command can make for a lot of confusion, and potential investors will be on high alert for such a possibility.

Describe How You Are Going to Make Money

Of course, business plans should have a thorough description of how a new business owner is actually planning on making money.

This doesn’t just mean a description of their products and services. It also means descriptions of how the business will provide those products and services, how the owners are going to market those products and services, and how they are actually going to get those products and services into the hands of their intended customers.

Don’t Forget the Numbers to Make It a Very Good Business Plan

On a final note, numbers are very important for a good business plan. This is because numbers provide the reader with concrete information that they can use to guide their decision-making.

Numbers—that is, relevant data and statistics—increase confidence in the business plan, because they suggest that the new business owners have been conducting research as they should.

Conclusion

Follow these steps and create a good business plan before you launch your new business.

For more ideas and inspiration for entrepreneurs, be sure to visit our blog often.

The post Do You Have a Good Business Plan? appeared first on Business Opportunities.

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Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

2020 February 14 MarketingCharts Chart

2020 February 14 MarketingCharts Chart

Facebook Adds ‘One-Time Notification’ API to Messenger for Business
Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today

Twitter says ad tech and product updates will improve direct response advertising
Twitter saw fourth quarter advertising revenues climb by some 12 percent to $885 million, with monetizable daily active users (mDAUs) up 21 percent to 152 million, and pointed to several updates that it expects to continue bringing better direct-response ad revenue, the firm recently reported. Marketing Land

Top Twitter Stats for 2020 [Infographic]
Twitter’s ad engagement rates rose by 23 percent, with video ads on the platform coming in some 50 percent cheaper in cost-per-engagement, two of many statistics of interest to digital marketers contained in recent Hootsuite infographic data. Social Media Today

Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down
Facebook has announced that it is phasing out mobile web publishers in its Audience Network. Shuttering one of its low-performing formats may have been driven by the shift away from browser cookies, as Facebook and other social platforms look to alternate forms of ad tracking. AdExchanger

Pinterest shares surge as revenue, user adds beat estimates
Pinterest announced fourth-quarter revenue increases up 46 percent to $400 million and an accompanying 26 percent increase in monthly active users, as the image-focused platform also announced plans to launch its own Verified Merchant Program. Reuters

New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]
Facebook has remained the most popular social platform among Millennials, with some 77 percent using it daily, while 64 percent of the demographic have their purchasing behavior influencer by the YouTube influencers they follow — two of several statistics of interest to digital marketers in newly-released survey data. Social Media Today

 February 14 Statistics Image

Google is Expanding Shopping Ads to Gmail
Google announced that it plans to offer a new variety of ads targeting Gmail users. Beginning March 4, Google’s Product and Showcase Shopping ads will get the ability to run on Gmail, the search giant recently revealed. Search Engine Journal

56% of marketers think AI will negatively impact branding in 2020, study says
The effect artificial intelligence (AI) has on branding is largely seen in a negative light, with 56 percent of marketers expressing fear that the technology could lead to the loss of jobs and lower creativity, while an even higher number — 77 percent — also expressed at least some level of concern over the use of AI with branding efforts. Marketing Dive

Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab
Instagram’s “following” section received a new listing that shows those accounts a user interacts with the least, the Facebook-owned platform recently announced. The new interaction data could help digital marketers discover those users prime for increased engagement efforts. Social Media Today

US Online Media Spend in 2019 and the Outlook for 2020
Continuing on from a strong 2019 online media spend of $145.3 billion in the U.S., 2020 is expected to top $166 billion, an increase of more than 14 percent, along with a record $3.4 billion for influencer spending, according to new forecast report data from MarketingCharts. MarketingCharts

ON THE LIGHTER SIDE:

2020 February 14 Marketoonist Comic

A lighthearted look at 7 types of LinkedIn requests by Marketoonist Tom Fishburne — Marketoonist

The 10 Best Super Bowl Ads of 2020 — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Nick Nelson — What’s Trending: It’s the Thought that Counts — LinkedIn (client)
  • Lee Odden — How To Curate Social Media Content Like A Professional — Three Girls Media
  • Lee Odden — Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit — Webbiquity
  • TopRank Marketing — 30 B2B Content Marketing Statistics Everyone Needs to Know — Trade Press Services

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you will return again next week for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats appeared first on Online Marketing Blog – TopRank®.

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Startup Ideas for Women Entrepreneurs

Women entrepreneurs started a net of 1,821 new businesses in 2019. What’s more, women-owned businesses in the US generate a whopping $1.8 trillion a year. These figures should give hope to any woman who is thinking of striking out on her own. To this end, this article offers some startup ideas for women.

women entrepreneurs

Why Women Should Be Entrepreneurs

The latest scientific studies about the differences between women and men have largely debunked the notion that there are wide differences between the sexes. In other words, women and men are basically the same when it comes to their psychological makeup.

While it’s true that most men can throw a ball further than most women can, when it comes to matters of business, both sexes stand on equal ground.

While there are some differences between men and women, when they decide to do so, women entrepreneurs can be just as successful in business as their male counterparts.

RELATED ARTICLE: MAKING A DECISION ABOUT WHAT BUSINESS TO START

What Kinds of Startup Ideas Are Good for Women Entrepreneurs?

If you’re a woman entrepreneur who is ready to embark on a new venture, here are a few ideas to help you get started:

Fast-Food Business

Some women, as well as some men, have a knack for cooking. If you’re a woman entrepreneur who knows her way around food, why not start a fast-food business?

For example, you could invest in a food truck or set up a small kiosk on a well-traveled street. In fact, this could be the start of a great restaurant business.

RELATED ARTICLE: FOOD TRUCK TIPS: GET NOTICED IN A SEA OF CITY NOISE

Especially when the food you serve is unique, with your own special touches, the possibilities are endless. Some menu suggestions include mini sliders, personal-size pizzas, or tacos.

Clothing Store

Many women entrepreneurs choose to go into some type of clothing business. If you want to sell brand-new, original styles, hire other women who are good at stitching. Then start making clothes that you sell locally at affordable rates. When your business begins to gain traction, take it to the next level by starting a website.

Photography

Photography is a great occupation for women entrepreneurs.

Moreover, it is easier than ever to get started as a photographer these days, thanks to social media platforms such as Instagram.

Start by creating a portfolio of your work on one or more online photography platforms. Additionally, create an Instagram page to let others know about your photography business. In these ways you can reach your prospects without spending a lot of money.

Graphic Design

If you’re a woman entrepreneur who is good with drawing and painting, starting a business as a graphic designer could lead to a good career for you. If you feel the need to brush up your skills first, watch some tutorials online.

For this business idea, however, as well as some others, you’re going to need a reliable Internet connection. So subscribe to Spectrum bundles for a high-speed Internet connection, all for a price that will fit your budget.

Blogging

If you’re a woman entrepreneur who loves working with the written word, blogging could be a good business for you. Moreover, you can start a blog with no hefty investments.

Write articles about something you feel passionate about and you could soon develop a devoted following. Advertising and affiliate revenue could come in time.

Women Entrepreneurs Needn’t Wait for Permission

The truth is, women entrepreneurs can go into any industry and start any business that appeals to them. Moreover, gone are the days when entrepreneurial ventures required large investments to jump start. Today all you need are skills, dedication, and the drive to achieve.

So when you’re ready, get started. You could be running your own successful entrepreneurial venture in no time.

For ideas and inspiration to help you get your new venture off the ground, be sure to browse our blog often.

The post Startup Ideas for Women Entrepreneurs appeared first on Business Opportunities.

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Managing Business Moving Day Challenges

Are you planning on moving your business in the near future? Here are some suggestions for handling the inevitable moving day challenges with grace and ease.

Moving Day Challenges Are Inevitable

Setting up a business has always been a risky venture. Financial risks, legal risks, and problems caused by human error are just some of the challenges business owners face on their way to success. It is almost impossible to survive without comprehensive strategies and a well-thought-out plan for any situation.

For example, do you know how to move a business efficiently and avoid all those challenges that are on standby to pop out in the most inconvenient times? Keep reading to know what to expect from your moving day and how to meet the challenges more easily.

RELATED ARTICLE: HOW CAN I SELL MY HOUSE AND MOVE MY HOME BUSINESS?

Careful Timing Is Critical for Moving Day

Planning a business move should always be meticulously well-timed, especially when it comes to the moving day itself. Otherwise, you are putting yourself at risk of damaging your business.

However, when you set up moving day right and include your employees in the planning process, you are giving your business the best chance at a successful move.

If possible, choose the day of the week that usually generates the least income. Such a choice can decrease your losses from the move.

You should also draw up a draft of moving day itself. Then formalize all the arrangements with the shipping company as well as your team and try to follow the draft exactly. After all, when it comes to moving a business, time is gold.

RELATED ARTICLE: EXPAND YOUR HOME OFFICE TO BE MORE PRODUCTIVE

Notify Your Clients Ahead of Time

You cannot move to another location without notifying your clients about it. Additionally, do not forget to notify all federal, state, and local agencies, as well as the taxing authorities for your business division. These advance procedures will make your moving day, as well as the days that follow, go more smoothly.

Strike a Balance Between Time and Money

With the paperwork behind you, the most essential part of your move now is the packing and transporting of all your gear, your inventory, and your files. Whether you’re planning a local or a long-distance move, be sure to use the professional services of specialist moving companies such as https://fineartshippers.com/.

Naturally, you’ll be trying throughout the process to find an acceptable balance between money and time. So instead of simply looking for the lowest price for your move, seek out professionals who will help you save both time and money by providing essential skilled services.

This is where a professional white glove moving company can help. These are the organizations that provide service in art logistics. This can useful not only if you are moving valuable pieces of art or antiques but also if your moving day will involve the transport of electronics, mirrors, and other fragile and sensitive items.

Set a Realistic Budget for Moving

It goes without saying that moving a business to another location is always economically unprofitable, at least in the short term. Your enterprise ceases work completely for a day or two, from which you can hardly can a profit. Therefore, you need to set and allocate a realistic budget, accounting for your losses due to the move.

Reorganize Your Office Space After Moving Day

Finally, take some time to think about how everything will be organized in your new office. This action is quite important.

This is because, after you evaluate your inventory, you may deem many items useless or unsuitable for the new space. Such analysis may decrease your overall moving expenses by letting you get rid of items you no longer need.

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Bookmark These Tips for Your Company’s Moving Day

These helpful tips will come in handy whenever you want to move your business to another location. Using the above-mentioned recommendations, you can manage business moving challenges efficiently in a short time. Good luck with your move!

The post Managing Business Moving Day Challenges appeared first on Business Opportunities.

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