Social media is the number one method of reaching out to your audience and establishing your brand awareness to the general public. In the previous article, we have already covered four of the nine goals for your business. Whether your business is an e-commerce based store or has its products or services, you need to set important goals for your business.
So, without further ado, let us take a look into the remaining five goals to set for your business:
Boosting brand engagement
Brand engagement is easily one of the top reasons why various marketers use social media. Research indicates that social media interactions improve loyalty, brand perception, and word-of-mouth recommendations. Did you know that Facebook and Instagram prioritize posts with higher engagement? It is because users are more likely to see content with higher engagement above all else.
Some of the metrics that we measure engagement with:
- Likes, shares, and comments
- Mentions and replies
You can use social media platforms such as Facebook and Twitter to track engagement metrics quite easily and successfully.
Building communities around your business
There has been a constant up rise in the number of closed communities and chats within businesses and communities. Your goal for your community may vastly vary from your growth goals. It will also impact all the metrics that you choose to measure success easily.
Here are the various ways you can keep track of the metrics to track community building:
- Facebook groups: Total number of posts, likes, and comments.
- Twitter chats: Tracking the number of participants and tweets per participants
- Slack communities: Total number of daily active users
Various tools track data automatically for Facebook groups such as Grytics and community analytics. For analyzing your Twitter chats, there are great tools to help you out, such as Keyhole and Hashtracking. Manual tracking is good enough when you are just starting. However, this can turn out to be tedious and cumbersome in the long run!
More effective social customer service
Excellent customer service also translates to an increase in revenue, retention rates, and a higher customer satisfaction score. Only one in five respondents utilize social media for customer support. There has been a continuing trend for people who have been turning to social media, especially customer support. As a business owner, if you utilize social media for customer service, then you are setting yourself apart from all of your competitors. Here are some of the metrics that you can use in tracking your customer service more effectively:
- Better customer satisfaction score
- Quicker response time
- Total number of support questions
Increased number of mentions in the press
Social media has enabled companies to take ownership of the news and share stories directly with their fans. It is much easier to build relations, especially with relevant publication journalists, to get press mentions and to make thought leadership in the industry.
These are the various metrics to keep in mind, to measure your PR success:
- Greater potential reach
- More number of shares and mentions
- Increased number of influencers
- Vast outreach
You can use the tool Mention, which is excellent for tracking the various mentions, especially on social media. There are three simple steps that you can utilize to track all of your remarks:
- Listing all of the keywords that you track
- Setting priority pages, that you wish to be informed about especially when they shared on social media
- Mention all of the platforms or websites that you want to track, such as Twitter, Instagram, and Pinterest.
Keeping track of mentions through social listening
Social media has brought many different businesses and has made it easier for customers to share feedback with companies. It has become commonplace for customers to share their opinions and feedback on social media, about businesses, services, and products. Here are all the metrics; you could keep an eye out in the future:
- Improved customer conversations
- Increased number of suggestions or feedback from social media
- More exceptional product or content improvements from suggestions
TweetDeck is an incredible, free tool, especially for social listening and research on Twitter.
These are the nine social media goals that you should set for your business. By following all of these goals, as mentioned earlier, you will be able to set your business apart from your competitors. All of these goals when followed will put you on track to achieve success for your business. We hope you found this series informative in defining your social media goals and work on your social media strategy!
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