How to Market Your Startup on Instagram

By Bibit Unggul on Shutterstock

Instagram marketing will help you boost your startup to the next level. Read on to learn about some powerful ways to market your startup on Instagram.

Market Your Startup on Instagram

Starting a new business can be challenging. While your hopes may be high, you might not always be familiar in the ways of best reaching your audience. Or perhaps you don’t know how best to invest your advertising budget.

Look no further than Instagram when it comes to marketing your startup. Undoubtedly the most influential social media platform, Instagram has more than a billion active users each and every day. This makes Instagram a powerful tool for efficiently building a base of active followers and conveying your brand identity. This can’t help but drive more sales.

Additionally, if yours is like most startups, you don’t have a lot of capital to spend. But with Instagram you can inexpensively promote your startup. In fact, many startups nowadays turn to social media marketing companies such as https://buytruefollowers.com/ to build their following on Instagram.


Why Do So Many Startups Use Instagram for Their Marketing Efforts?

Let us take a look at some of the reasons why Instagram has become the launchpad for hundreds, if not thousands, of startups.

Instagram Has a Large Audience

The sheer number of users on Instagram attracts startups to that platform. Moreover, its effective marketing tools, combined with cloud technology, make Instagram a hit among startups.

It’s Inexpensive

Instagram is one of the most cost-effective platforms startups can use for promoting their products. Such prices for marketing would have been unimaginable even a decade ago.

Instagram Has Impressive Interactive Tools for Marketing Your Startup

Several of Instagram’s features simplify interacting with your followers. For example, take advantage of such features as IGTV, live stories, shoppable tags, and more. In fact, startup marketers have a whole plethora of marketing tools at their disposal on Instagram.

Additionally, if you have a business account on Instagram, you can gain insights about your startup’s audience, just as you can on Facebook and Twitter.

Despite what you might think, marketing on Instagram is not only for influencers only. However, creating a perfect Instagram strategy for your startup can be challenging task, especially in the beginning. That’s why we’re offering some useful tips below to help you with boosting your startup on Instagram.

Startups Can Easily Create Their Brand Narrative on Instagram

market your startup on Instagram

Human beings love a good story, so connect with Instagram users by creating posts that tell a cohesive narrative. When you do, more and more users will follow your startup’s page on Instagram.

With the help of Instagram stories, creators can upload videos and images to their Instagram profiles. Almost inevitably, they will notice some extra buzz in the following twenty-four hours.

Story-telling gives you a chance to create a strong identity for your startup. This will help potential customers to relate to your brand. From short videos to boomerang images, Instagram stories provide users with the creative freedom to craft the perfect marketing strategy. In short, Instagram stories can be a powerful tool to help you market your startup.

Additionally, use the detailed analytics you’ll find in your Instagram business profile to target segments of your audience with engaging content that might even go viral.

Use Hashtags to Boost Your Brand’s Story

Hashtags play an integral role on the Instagram platform. In order to effectively market your startup on Instagram, it is important to understand this truth.

Both users and marketers love hashtags because they are searchable and enhance visibility. Hashtags will help your posts reach a wider audience. Therefore, create relevant hashtags on Instagram that align with your startup’s niche.

In order to gauge the effectiveness of a particular hashtag or the relevance of a certain keyword, turn to Google Trends. This and other third-party tools can help you pinpoint the hashtags and keywords that can best boost your startup on Instagram and elsewhere.

Hashtags can help in cross-platform promotions, since most other platforms support hashtags’ functionality. So why wait? Start creating your own custom hashtags and gain more followers for your startup on Instagram and elsewhere.

Post Quality Content

market your startup on Instagram

What do Instagram users care about when they visit your startup’s profile? They’re looking for quality content. From photos to videos to text, crafting quality content should be your top priority.

Video marketing continues to be the most effective means of reaching customers. In fact, according to a report from Cisco, more than 80 percent of the content on the Internet consists of videos. Perhaps this is because videos are engaging. With video, you can tell a compelling story about your startup on Instagram. Videos will help you build trust and confidence among your customers.

So take the time to create and post worthwhile content on a regular basis. This practice will make a big difference in your startup’s audience retention on Instagram. To gain new customers, rely on short videos or commercials.

Also, create some tutorial videos. With these, describe the benefits and uses of your products or services, or offer quick, behind-the-scenes looks into your startup. Many Instagram users find find these interesting.

Make Friends with Instagram Influencers

If you are looking to get a head start for your startup on your marketing efforts, spending some cash with an Instagram influencer can be a good idea. Instagram influencers often command the love and respect of millions of followers. Therefore, when they recommend something to their followers, it can translate to greater sales figures for you.

In fact, a recent study confirms that influencer marketing can yield a great return on your investment. So try creating short and compelling content that influencers will be able to share with their community.

When you market your brand with the help of popular influencers you will reach a wider audience. This helps to reinforce your startup’s identity and strengthen your brand. However, before choosing to work with any influencer, make sure you know how many followers they have. This will help you to evaluate their quality and influence.


Run Paid Advertising Campaigns

With a business account on Instagram, you will be able to create paid advertising campaigns. These ads can be especially powerful, because you can target customers and potential customers based on specific traits.

Keep in mind that knowing and understanding your customers is crucial if you want to fully leverage paid ad campaigns. Nonetheless, with the help of paid ad campaigns on Instagram, you can gain maximum exposure for your startup with minimal expense.

In fact, as a startup business, you should always create your marketing strategies around paid marketing as well as organic, free marketing on Instagram. Keep in mind that it is always wise to formulate a proper strategy before jumping in.

Try Running a Live Feed for Your Startup on Instagram

Running a live feed on your profile is one of the best ways to generate customer interaction. Live interactions will help you forge stronger relationships with your clients and increase engagement on your posts.

Running a live feed is a powerful way to share new information with your customers about upcoming products and events. What’s more, a live feed from your startup’s profile is sure to attract more followers on Instagram.

Offer Discounts

From online stores to local retail shops, most businesses offer discounts or freebies to gain customer confidence. Discounts can drive a higher return on your marketing investments. To promote your discounts, try creating niche hashtags. This will keep the buzz going and help you sell more of your products or services.


Master using Instagram to better market your startup. Use the tips in this article to get started.

The post How to Market Your Startup on Instagram appeared first on Business Opportunities.


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