Weiss Rates Top Ten Cryptocurrencies

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With so many different coins in the overall market, it can be difficult for traders looking to buy cryptocurrency to know which ones are worth spending their attention and capital on. Luckily for them, institutions such as Weiss Crypto Ratings, a part of the greater Weiss Investment Ratings organization, can help traders cut through the noise.

Praised for its objectivity and accuracy by various elements of the United States government, including multiple members of Congress and the US Government Accountability Office (GAO), Weiss bases its grading on complex algorithms dealing with enormous volumes of data.

According to Weiss Crypto Ratings (WCR),
this helps keep their ratings as fair as possible. There are few organizations
which can compete with WCR in its niche, and any trader would do well to take
the information they compile into serious consideration.


Weiss Rating System

Weiss Crypto Ratings makes use of four
proprietary models, which focus on the various elements that come into play
when rating a cryptocurrency. These models consist of the:

  1. Risk Model
  2. Reward Model
  3. Technology Model
  4. Adoption Model

Weiss then condenses these factors into the currency’s overall grade. The grades range from A+ to F, with A+ being excellent, C being fair, and F being terrible.

10: Stellar

Stellar is much more focused on its ability to move and convert other currencies, rather than cultivating the market viability of its native coin. Still, Stellar still manages to retain a C rating overall, clinging to the number 10 slot on Weiss’s ratings board. Its risk-reward grade isn’t anything to write home about either, only getting an E+ rating. It does, however, boast fees of less than a cent and three-second transaction times.

However, it has a poor outlook overall because, unlike other more successful blockchain currencies, Stellar doesn’t have a finite supply of its coin. This is often one of the points in favor of cryptocurrencies. Despite all of this, Stellar still retains a market cap of $1.29 billion, higher than four of the other coins on this list.

9: Ethereum Classic

Not unlike cryptocurrencies such as Bitcoin SV, Ethereum Classic seeks to preserve what they view as the original vision of the blockchain they derive their name from. Ethereum Classic broke off from the main Ethereum Foundation following the latter’s reaction to the DAO attack.

The blockchain currency extols its ability to provide a secure, censor-proof, decentralized platform for running applications. However, it carries a D- rating in the risk-reward category, only marginally higher than Stellar. The currency receives an overall C rating from Weiss, with a market cap of only $524.49 million.

8: NEO

Unusual among its peers, NEO is a cryptocurrency that was designed to be regulator-friendly. This has allowed the currency to thrive in markets where most other blockchain currencies have been banned. This includes a strong presence in the People’s Republic of China.

Its stated goal is the creation of a smart economy system, to be created through the use of smart contracts, though smart contracts are not exclusive to NEO. Weiss gives the Chinese-originating cryptocurrency a C rating overall, with very weak grading in the risk-reward category. This cryptocurrency has a relatively low market cap of $526.23 million at the time of this writing.

7: Monero

Unlike many cryptocurrencies, Monero focuses on privacy. In fact, transactions through the service are completely untraceable. This has of course made Monero the ideal platform for less-than-savory individuals and organizations, such as The Pirate Bay, which can then generate Monero’s native coins through unconsenting machines.

Despite this, Monero is a great option for traders who value their privacy, and who want to ensure that their investments aren’t going to be blacklisted because of their coin’s involvement in certain businesses. According to the Weiss Crypto Ratings, Monero maintains an overall grade of C and a market cap of $1.01 billion.

6: Binance

Often thought of as more prominent as a cryptocurrency exchange than as a native coin, Binance nonetheless retains a spot as the sixth highest rated native coin listed by Weiss.

Through Binance, traders can exchange hundreds of different cryptocurrencies quickly, and trading can be done via a number of platforms, including on mobile devices. Binance received an overall C rating and maintains a $310.87 million market cap, currently the lowest market cap in the top ten rated coins.

5: Iota

Based on a new blockchain project known as the Tangle, Iota is set apart from other cryptocurrencies by its complete lack of transaction fees as well as the fact that it allows nano-payments without the need for trusted third parties.

Weiss gives Iota a C+ rating overall, with a D in the risk-reward category and a whopping A- in the technology-adoption category, owing to its innovative take on blockchain technology. Its actual market cap is relatively modest, clocking in at $749.65 million. This is a platform and coin with a lot of potential, but most of it hasn’t yet been realized.

4: LiteCoin

With instantaneous and nearly feeless transactions, LiteCoin certainly has a few things going for it from the get go. It’s also still open source. Besides these minor differences, LiteCoin is a fairly run-of-the-mill blockchain-based currency. It is set apart by its performance, however, with a market cap of $3.47 billion and an overall rating of C+.

3: EOS

Having recently launched into its EOSIO 2 project, EOS is a promising coin. It focuses on a user-friendly outlook and on being turing complete.

Weiss rates it at the fairly low D- in the risk-reward category, though the coin’s overall rating remains at a respectable C+. Currently, EOS has the fourth highest market cap of the list, coming up to $2.74 billion.

2: Ethereum

The second most recognizable cryptocurrency, sporting an eye-catching name and tying with Bitcoin itself in overall rating, achieves a B- from Weiss. Ethereum is a good choice for investors who have a lower risk tolerance.

Ethereum sets itself apart from the behemoth Bitcoin in its reduced fees and transaction times, as well as its focus on its role as an open-source development platform for decentralized apps.

In fact, Ethereum was the first blockchain-based development platform, significantly contributing to the surging popularity of blockchain technology. Moreover, it is still very successful in the field. This cryptocurrency also boasts the second highest current market cap, at $18.86 billion.

1: Bitcoin

Traders and others often consider the cryptocurrency that created the market itself to be a store of value. What’s more, it is so widely trusted and adopted that Weiss gives it an A rating in technology-adoption. It was inevitable that Bitcoin would top this list.

Though only achieving a D ranking in Weiss’s risk-reward category, it carries an overall rating of B-. Currencies such as Ethereum are certainly increasing their market caps. However, Bitcoin still dwarfs all others in the field with a market cap of $147.82 billion.

Weiss Crypto Ratings Can Facilitate Your Decision-Making

No cryptocurrency is ever a truly safe investment. The market is much too new and volatile for that to be the case. However, as is reflected in these ratings from Weiss, Bitcoin is as close as you can get to a safe coin.

Any of the cryptocurrencies, however, could make for a good investment. Moreover, a trader’s choice of coin is largely going to relate to which focus they prefer their investments to go toward.

The post Weiss Rates Top Ten Cryptocurrencies appeared first on Business Opportunities.

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Workers’ Compensation: What Every Employer Must Know

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No one, whether employer or worker, wants injuries to happen in the workplace. However, when they do, there are laws in place to protect both worker and employer. In this post we review the workers compensation laws everyone should know about.

What Most of Us Know About These Laws Is Minimal

What most of us know about workers’ compensation laws for a workplace injury is that the employee can claim redress for these three matters:

  • Work missed due to the injury
  • A period of rest, depending on the doctor’s written advice and the severity of the injury
  • Medical bills, including admitting charges, medications, and doctors’ consultation fees


But Wait—There’s More

However, there is more to workers’ compensation laws than just these three things. Moreover, every worker as well as every employer must be aware of the following five items as well.

Workers Can Be Compensated for Various on-the-Job Injuries

Falls and slips can result in wounds to limbs and elsewhere on the body. Additionally, a worker might receive a cut from working with various kinds of machinery. There might also be sprains or strains from lifting, as well as injuries caused by excessive traveling for the job. All of these injuries are eligible for workers’ compensation.

Businesses must report any on-the-job injuries to the state, which then examines each case.

Employees Must Be Compensated for Lost Wages and Medical Expenses

When an injury happens on the job, employees are eligible for either complete or partial pay, based on the extent of their injury. 

These benefits help the employee through tough times and ensure he or she comes back to the organization at the same or a similar position.

Employees Cannot Sue Their Employers When They Are Already Receiving Workers’ Compensation

An employee who is receiving benefits such as wages and compensation for medical expenses cannot sue the employer or their managers in a court of law. However, if the employer refuses to provide compensation, an employee can take appropriate legal action with the help of a workers’ compensation attorney.

Some Organizations Are Not Subject to Workers’ Compensation Laws

Workers’ compensation laws differ from state to state. Moreover, they are subject to various factors such as the number of employees, the kind of business, and the nature of the work.

Additionally, many organizations do not provide these compensations to part-time or contract employees, external vendors’ employees, and volunteers. However, every employer should be cognizant of the workers’ compensation laws in their state and develop employee guidelines accordingly.

Most Workers Compensation Claims Are for Strains and Sprains

Most of the workers’ compensation claims for injuries in the workplace are due to strains and sprains. Cuts and bruises follow close behind. Eye injuries are common in construction and manufacturing, while cuts and punctures happen more frequently in small businesses.


Whether you’re an employee who has been injured on the job or you’re a business owner whose employee has been injured, seek the aid of a workers compensation attorney and find answers for the specific problem you’re facing.

The post Workers’ Compensation: What Every Employer Must Know appeared first on Business Opportunities.

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Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together

Do you know that account-based marketing (ABM) is like spearfishing? Or that effective ABM requires sales and marketing departments to act like a unified soccer team? Or have you heard that some say B2B marketing may be heading for a shipwreck?

These were just some of the great analogies that Jon Miller, CEO and co-founder of Engagio, shared with our very own Susan Misukanis during a recent Break Free B2B interview. And, while Jon threw around analogies like a doting owner tossing a frisbee for his dog in the backyard, he also provided deep insights based on his impressive experience in marketing which also includes being a co-founder of Marketo.

According to Jon, all signs point to a dramatic shift in B2B marketing tides.

“Marketers need to break free over the next 10 years by radically changing how they work with sales, stopping the baton handoff model and really moving to a much more of an integrated team,” he said.

[bctt tweet=”Marketers need to break free over the next 10 years by radically changing how they work with sales, stopping the baton handoff model and really moving to a much more of an integrated team. @jonmiller #BreakFreeB2B #ABM” username=”toprank”]

Jon believes that ABM is essential for the future health of B2B marketing. But while he’s all in on ABM—it’s his business after all—he admits that there are some significant obstacles to perfect implementation including cross-department communication and consistent data. “It’s really hard to be aligned when you’re looking at different information,” he said. 

The excellent news is that Jon had plenty of suggestions to help marketers stay afloat if B2B marketing veers from its current course. So, check out the full interview to learn why B2B marketing is changing, the value of ABM, and how to keep your ship together when things get choppy. 

Break Free B2B Marketing Interview with Jon Miller

If you’re hunting for specific ABM insights, use the following to jump ahead to specific sections or check out some interview highlights captured in the excerpts below. 

  • 0:36 – Why marketers need an ABM system
  • 1:54 – ABM is a new way to fish
  • 2:47 – Taking proactive measures to land the right fish
  • 3:54 – Resources required to build out your ABM team 
  • 4:32 – How ABM is like a soccer game
  • 7:03 – B2B marketing heading for a shipwreck
  • 8:00 – What’s privacy got to do with it?
  • 9:13 – Old revenue models aren’t sustainable
  • 10:08 – The explosion of digital noise
  • 10:38 – The future of B2B Marketing
  • 12:31 – How an ABM stand-up unsticks opportunities
  • 15:37 – The importance of data in marketing and sales alignment 
  • 17:23 – Using 3rd party intent data, for all intents and purposes
  • 20:56 – Scaling ABM based on deal size
  • 25:17 – Who’s winning at ABM?
  • 27:40 – The future of content marketing 
  • 29:40 – How can marketers break free? 

Susan: Account-based marketing is still arguably in its infancy. What what are the drivers? Why does a marketing professional need an ABM system?

Jon: When I was doing marketing at Marketo, we were responsible for generating as much as 80% of all the pipeline that the sales team was closing … What we had been doing [in demand generation] was fishing with a net … We’d throw these campaigns out there, … we didn’t care which fish we caught; we just cared if we’d catch enough fish. 

When we started to go after the bigger companies—our existing customers and so on— it was something more like fishing with a spear where we would identify who we wanted, and then we’d find ways to … proactively go after them. That was a pretty different model. That model is ultimately what came became known as account-based marketing. 

The drivers of ABM are really capturing that story. It’s the need to go upmarket. It’s the need to find new growth engines. It’s the people realizing that inbound only gets you so far. You don’t get to control who responds. So I think those are the main factors why ABM has become hot.

[bctt tweet=”The drivers of ABM are… the need to go upmarket. It’s the need to find new growth engines. It’s the people realizing that inbound only gets you so far. @jonmiller #BreakFreeB2B #ABM” username=”toprank”]

Susan: You write about B2B marketing heading for a shipwreck? Can you dig into that?

Jon: In the era of marketing automation, I think marketing did a lot to change the way people thought about the marketing department … And that helped shift the perception of marketing to be a real part of the revenue process … but that model that was built, the linear handoff [between marketing and sales]—that’s breaking down.

For example, privacy regulations have really come around. And that means that’s a lot harder for marketing to send emails at the top of the funnel. And at the same time, you’ve seen the rise of tools like Outreach and Salesloft.

So that’s a big change in the role of marketing. You don’t get to just be the email people at the top of the funnel anymore, because that’s going away. You’re going to have to shift and adjust where you spend your time and energy. 

And another big change on top of all that is the rise of recurring revenue models … the vast majority of revenue that companies create today happens after that initial sale. And yet, most marketing departments are still focused on generating new business … there needs to be an adjustment about how the marketing department thinks about what their job is.

The explosion of digital noise means that traditional marketing channels like ads are becoming less and less effective … What marketers need to think about is, how do I orchestrate multiple channels together?

[bctt tweet=”The explosion of digital noise means that traditional marketing channels like ads are becoming less and less effective … What marketers need to think about is, how do I orchestrate multiple channels together? @jonmiller #BreakFreeB2B #ABM” username=”toprank”]

You put all that together, and I think we’re going to see a very different role for B2B marketing departments in the next 10 years. 

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few more interviews to provide inspiration to your marketing efforts. 

The post Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together appeared first on Online Marketing Blog – TopRank®.

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Make Your Next Exhibition a Grand Success

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Participating in an exhibition is a great way to expand any newly launched venture or give an established business a well-deserved boost.

Over the years exhibitions have become an important marketing tool. A well-designed exhibition booth will give your products the exposure they need. It will give them a push and help your business to succeed.

Here are some tips for making your next exhibition wildly successful.

Give Some Thought to Your Booth’s Appearance

Exhibitions are platforms where the target audience can see your products displayed up close and personal. Your buyer comes directly in contact with you and your products.

Therefore showcase products in appealing ways. Make them look attractive so they grab buyers’ attention. Get the aesthetics right and you will be well on your way to a successful exhibition.

Choose the Right Exhibition

There are various types of exhibitions for different types of products. Therefore, select the ideal trade show to participate in based on the nature of your products.

Find Ways to Stand Out from the Crowd

In an exhibition, the competition is likely to be stiff. In fact, there might be products that are almost identical with yours. So highlight the unique features of your products and spread the word about your brand. Impress your clients with exclusive features.

Build Rapport with Potential Buyers

Creating good rapport with potential buyers is key to a successful exhibition. Additionally, be sure to network with other business owners at the exhibition as well. This could prove beneficial for everyone.

Make a Plan for a Successful Exhibition

Foolproof planning is key to a successful exhibition. First, adopt unique strategies to promote your products. Then, keep a written draft of your plan at the ready during the exhibition. Also, make a to-do list to avoid overlooking important tasks.

Additionally, base your plan around your goals for attending the exhibition. What is it, exactly, that you want to accomplish? Keep your goals quantitative and practical so you can measure your results when you get back home.

Properly Execute Your Plan

A plan is successful only when its execution goes smoothly. So keep your goals in mind during the exhibition. In other words, remember what you want to achieve while you’re there.

Stick to Your Budget

A mandatory part of the planning for any event is budgeting. So set your budget during the planning stage. Remember to include not only the cost of the products you’ll have with you, but also promotion, your own and your staff’s expenses, and the costs associated with your booth and the exhibition itself.

Listen to Feedback from Exhibition Visitors

Organizing your participation at an exhibition is always a two-way process. You showcase your products. In turn, you learn new things in the form of feedback from viewers.

Remain open to various perspectives, both positive and negative. This will benefit you, your products, and your business in the long run far more than you might imagine.

Train Staff in Courtesy

The people you hire to promote your products and spread brand awareness for your company have a crucial role to play. During the time of the exhibition, they are your representatives. Impress upon them that they are the ones who portray the goodwill of your organization through their polite and courteous behavior. Staff should be friendly, patient, and helpful.

Promote Your Brand and the Exhibition

What is the secret of a successful exhibition? The answer is simple. It largely depends on building brand awareness. Today, thanks to the Internet and social media, promoting your brand is easier than ever. Well before the trade show begins, identify ways in which you can promote your brand beforehand.


Attract Visitors with Token Gifts and Activities

One way to attract visitors to your booth is to have token gifts on hand. This shows visitors that you appreciate them, just for stopping by. For example, a colorful booklet made with saddle stitch booklet printing could make a memorable gift for visitors to your booth.


Make your next trade show booth a huge success by following the tips in this article.

The post Make Your Next Exhibition a Grand Success appeared first on Business Opportunities.

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There Is More Than One Way to Succeed in Online Retail

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Just as there is no perfect formula for living the good life, there is no perfect formula for building a successful business. Nowhere is this more true than in online retail.

Setting up a New Business Can Be Frustrating

One of the most frustrating aspects of setting up a new business is sorting through all of the advice. Search for business advice online and you will find millions of articles—including this one. They all seem to have something to contribute to your vision. Ask your friends for advice, and they will give you, even more to think about. How do you make sense of it all?

Just Try Looking for a Perfect Formula for Business Success

The first thing you do is come to terms with the fact that there is no perfect formula for building a successful business. Take online retail, for example.

You may find people who offer a formula they guarantee will lead to success. What they really offer is an opinion. When you step back and analyze the most successful businesses in the world, you discover they all have one thing in common: Those who built them did not follow a formula.

Online retail is
as good an example as anything else to illustrate this principle. Let it be
known from the outset that there is more than one way to succeed in online
retail. You are limited only by your imagination and creativity.

Online Retail Is More Complicated Than It Appears at First Glance

Online retail is
pretty basic at its core. You choose an area to participate in, secure products
you can sell, and then set up an online store front through which you can sell
them. Simple enough. Yet what seems simple in principle can be very complicated
in practice.

For example, how do you proceed? Where do you secure your inventory from? How do you handle shipping? These are all things you have to deal with in online retail.


Should You Follow the Traditional Retail Model?

You can set up a retail operation in any number of ways. The traditional model starts with establishing some sort of sales venue, whether that be a brick-and-mortar store or an e-commerce website. Then you obtain your inventory by ordering from wholesalers who sell to you in bulk and at reduced prices. You sell the product yourself with a mark-up added to cover your costs. This allows you to generate revenue.

This model has worked well for generations. It is the model on which Western retail was built. Its primary benefit is that you do not have to make products yourself. You rely on others for that. For example, you might sell products similar to the UK’s Seton workplace safety suppliers. Workplace safety is big business, so there are lots of suppliers to choose from.

Or Is the Dropship Model Better for Online Retail?

A more recent model for online retail is the dropship model. This model works a lot like the traditional model with one significant difference: You do not actually hold inventory on-site. Instead, rather than buying in bulk, you place individual orders with your suppliers as your customers place orders with you. Then your suppliers ship products directly to your customers in packaging bearing your name.

The big advantage of the dropship model is that you don’t have to invest large sums of money in inventory. You also do not have to maintain warehouse storage. You sell on your website the same way you would in the traditional model. However, you let your suppliers handle inventory and shipping.

Maybe You Want to Make Your Own Products for Online Retail

You may not like either the traditional or dropship models for online retail. That’s fine. You can choose to make your own products from scratch. Doing so completely eliminates wholesale suppliers except where raw materials are concerned. You get to maintain complete control over your inventory, its quality, and so on.

This sort of business can work well for some types of retail products. It doesn’t work well for others. Going back to the workplace safety example for a minute, many of the items sold in this category must meet strict government safety controls in most countries. You probably wouldn’t have the resources to keep up with changing regulations. As such, you would want to pick another area to get involved in.

Or You Can Mix Things Up

One last idea you might want to explore is that of mixed commerce. Far too many online retailers get caught in the trap of thinking that selling online is the only way to go. Nothing could be further from the truth. Even if e-commerce is the major thrust, that doesn’t stop you from selling in person.

For example, some e-commerce sellers also take their businesses to local festivals, trade shows, flea markets, and pop-up shops. This allows them to expand their reach locally without having to commit to a full-time brick-and-mortar establishment. At the same time, it brings in a little more income.

There Is No Such Thing as a “Guaranteed Formula”

This post only scratches the surface of the many ways to succeed in online retail. The main thing to understand here is that there is no single formula for success. If anyone tries to sell you on a so called “guaranteed formula,” run away. There is no such thing.

Also, bear in mind that the principles described here apply to more than just retail. Virtually any business venture you could think of relies on more than a single black-and-white formula for success. The way to succeed in business is to work hard and be willing to take risks. So keep trying great ideas until you find one that works for you.

The post There Is More Than One Way to Succeed in Online Retail appeared first on Business Opportunities.

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5 Marketing Podcasts To Strengthen Your B2B Efforts

Red rivets in steel beams image.

Red rivets in steel beams image.

Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find.

We’ve put together a list of five podcasts that offer marketing insight from a wide array of industry innovators — who share their own stories along with tactics and advice to take your marketing efforts to the next level.

From exploring the B2B content marketing trends that will grow in 2020 to first-person stories of life’s professional and personal adventures, the hosts and guests on these five podcasts have a great deal to share.

Here is our random-order list of five podcasts to help strengthen your B2B marketing efforts in 2020 and beyond.

#1 – HBR IdeaCast by Harvard Business Review

HBR IdeaCast

Summary: Each week the Harvard Business Review’s podcast HBR IdeaCast explores expansive topics affecting digital marketers at all levels, featuring some of the world’s most successful business-people.

  • Hosts: Alison Beard and Curt Nickisch
  • Recent Topics on Tap: To Truly Delight Customers — You Need Aesthetic Intelligence, Melinda Gates on Fighting for Gender Equality, How Companies Like Google and Alibaba Respond to Fast-Moving Markets
  • Recent Guests: Melinda Gates, Scott Young, Sari Wilde
  • Episode Length: 20 – 45 minutes

#2 – The Science of Social Media by Buffer

The Science Of Social Media

Summary: Social scheduling platform Buffer hosts a marketing-related podcast called The Science of Social Media, and with a listening audience of more than 27,000, each week’s episode looks at a variety of social media-related topics from a diverse section of marketers and business professionals. Buffer also hosts the fine Breaking Brand podcast.

  • Hosts: Heather-Mae Pusztai and Dave Chapman
  • Recent Topics on Tap: Why social commerce will rule social media in 2020, The Complete Actionable Guide to Marketing Personas, A Crash Course in Building Custom Audiences for Your Social Media Ads
  • Recent Guests: Mari Smith, Matt Navarra
  • Episode Length: 12-20 minutes

#3 – Marketing Scoop by SEMrush

Marketing Scoop

Summary: SEMrush’s Marketing Scoop podcast looks at digital marketing news and offers a cadre of guests sharing knowledge about a variety of marketing topics ranging from search and email to customer relationships and marketing research.

  • Hosts: David Bain and Judith Lewis
  • Recent Topics on Tap: How do you recover from a Google Penalty?, What Works Best for Email Marketing Now?, What is the ROI of optimizing your local search listings?
  • Recent Guests: Duane Forrester, Chad White, Colin Gray
  • Episode Length: 20 – 40 minutes

#4 – Mixergy


Summary: The Mixery podcast features top leaders from businesses including Google, LinkedIn, Pixar and others, and offers a variety of inspiring ideas and stories on marketing and more.

  • Hosts: Andrew Warner
  • Recent Topics on Tap: Case Study: A virtual assistant company with a niche, How do you create company culture in an international business?, The $8 billion dollar software you’ve never heard of
  • Recent Guests: Craig Walker of Google Voice, Ryan Smith of Qualtrics, Ahti Heinla of Skype
  • Episode Length: 60+ minutes

#5 – The Digital Analytics Power Hour

Digital Analytics Power Hour

Summary: The Digital Analytics Power Hour podcast takes an informal look at the analytics side of digital marketing, featuring a strong lineup of industry guests sharing their latest insights and stories.

  • Hosts: Michael Helbling, Tim Wilson, and Jim Cain
  • Recent Topics on Tap: Neuroscience, the Customer Experience, and the Data Therein, Is Multitouch Marketing Attribution Dead?, When the Data Contradicts Conventional Wisdom
  • Recent Guests: Priscilla Cheung, Diana Lucaci, Yali Sassoon
  • Episode Length: 45 minute to over an hour

Bonus Podcast – 3M Science Champions

3M Science Champions Screenshot Image

As a bonus podcast that shows how B2B brands can benefit from incorporating podcasts into their efforts, check out our client 3M’s Science Champions podcast.

It has featured a variety of industry experts including Professor Stephen Curry, Department of Life Sciences at Imperial College London, Dr. Suze Kundu, Materials Chemist and Science Presenter, Chris Gammell, Principal, Analog Life, LLC, and Matt Hartings, Associate Professor of Chemistry at American University.

Expand Your Own B2B Marketing Podcasting in 2020

With the insights you’ll gain by listening to the podcasts we’ve looked at from The Science of Social Media, Marketing Scoop, HBR IdeaCast, Mixergy, and The Digital Analytics Power Hour, your year ahead in 2020 can be filled with new inspiration and plenty of innovative B2B marketing ideas.

Looking for even more marketing podcasts? We’ve got you covered, with “20 Podcasts To Elevate Your B2B Marketing” and “10 More Marketing Podcasts To Boost Your Business.”

As B2B marketers, you’ll also find helpful insight about creating and marketing your own podcasts in the following five TopRank Marketing articles:

The post 5 Marketing Podcasts To Strengthen Your B2B Efforts appeared first on Online Marketing Blog – TopRank®.

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Graphene Nanotechnology: The Most Effective Solution?

Image by seagul from Pixabay 

Graphene nanotechnology can be used as an incredibly intelligent and effective coolant across a range of industries. However, is it the most effective solution on the market? In this post, find out how it stacks up against the current market-leading solutions.

The Impossible Has Become Commonplace

Modern technology is making the seemingly impossible an everyday reality. For example, our smartphones now unlock with face recognition. Quite likely, you run your business from a tablet. What’s more, your headphones can sense when they’re on your head, thereby playing and pausing the music.

These small things may seem insignificant now because we use them every day. However, 20 years ago none of these things would have seemed plausible.

One of the most exciting of these recent technological advancements is the progression of graphene nanotechnology. Once simply one of the latest headlines in the field of scientific discovery, it is now transitioning into commercial use. In fact, several real-world applications have already been realized.

Today, graphene nanotechnology is an incredibly intelligent and effective coolant across a range of industries. However, is it the most effective solution on the market? Find out how it stacks up against the current market-leading solutions we discuss here.


What Is Graphene Nanofluid?

To begin with, graphene is a form of carbon. Its interlocking atoms create an incredibly thin yet durable material. First isolated at the University of Manchester in 2004, graphene is one of the most innovative and exciting discoveries of this century due to its potential applications.

For example, its multiple capabilities include heat conduction. Graphene is 10,000 times more effective at conducting heat than water. This opens the door to thousands of possibilities for large- and small-scale cooling.

Graphene nanofluids are a family of fluids that scientists have enhanced using nanotechnology. These enhancements allow various industries to use them in processes that require high-heat transfer.

For example, industries such as automotive, high-performance computing, and industrial systems have all put graphene nanofluids to use.

What Are the Advantages of Graphene Nanotechnology?

When compared to other cooling solutions, graphene nanotechnology is a highly advantageous feature to embed into your blueprints. This is because it is a more effective coolant in almost any design with high-heat areas.

Additionally, the patented technology by Flexegraph offers around 30-80% improved heat exchange in comparison with other market-leading technologies. This creates the environment for unrivaled performance when applied to high thermal loads.

In terms of the eco-friendly philosophies behind the application of graphene, Flexegraph’s solution manages to cover all the bases. In fact, it’s a non-toxic technology that can be utilized for sensitive applications. Moreover, graphene’s heat conduction properties lead to fewer restrictions due to the thermal limits in the automotive industry. This enhances performance in the most environmentally friendly way possible.

How Else Are Nanofluids Used?

While it is mostly the automotive and high-powered computing industries that use graphene nanofluids, there are far more ways in which nanofluids can be used. In fact, nanofluids have the potential to revolutionize standards across multiple industries in the future.

To this end, Flexegraph has designed a flexibly formulated solution that’s entirely scalable. Plus, it provides compatibility with existing additives and components. This makes the coolant incredibly versatile. It’s poised to become the “Intel Inside” of the liquid cooling market.

Better Heat Management Means Lower Costs

This more efficient solution can help reduce costs in
both the production and maintenance of products that require extensive cooling.
Better heat management equals a more efficient system, lower costs, and a
smaller carbon footprint.

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8 Powerful Ways to Use Instagram for Your Business

Image by raphaelsilva from Pixabay 

Whether yours is a new business or an older one, you’re wise to try broadening your social media portfolio. And either way, you’ve likely been told Instagram is where it’s at.

Today’s businesses swear by Instagram’s effectiveness in marketing to and connecting with their target audience. In short, Instagram will help you grow your brand, increase revenue, and become a top player in your industry.

Once you’ve set up your profile for Instagram, there are many simple yet powerful ways to use Instagram for your business.


1. Beef up Your Instagram Bio

It’s great to set a high-reaching goal for your Instagram use. However, you still must start at the beginning. So start with your Instagram bio.

Your Instagram bio is where consumers will land when they’re ready to follow you or visit your website. It contains your profile photo and your past Instagram posts. This is where visitors will find your Instagram Stories highlights, a brief description of your business, and a single link to your website.

A solid bio is essential for both increasing your following and drawing more customers to your website. Fill it out completely using a striking profile photo that embodies your brand in some way. Then write a compelling description that gets people to click your link.

2. Grow Your Following

If you want any measure of success on your Instagram account, it all starts with a decent following. Consumers use your follower count as a form of social proof. This tells them whether or not your business is worth their time. In fact, low numbers might send potential customers into a competitor’s arms.

Growing your following can be challenging at first. Therefore, you can use a “buy Instagram followers app” to kickstart your growth. This will instantly increase your following and give you the social proof you need to attract customers. After that, it’s up to you to keep the engagement growing and maintain customer relationships. 

3. Become Searchable with Hashtags

Instagram has a
unique search bar that uses hashtags instead of keywords to help consumers find
what they’re looking for. Your use of hashtags will put your business on the
map if you know how to use them correctly.

Instagram lets you use up to 30 hashtags per post. However, don’t use just any combination of words preceded by the pound sign. Every hashtag should be performing work for your account based on your industry research.

Start by searching trending hashtags in your industry. Then use these hashtags on related posts to increase traffic from searchers.

Next, add branded hashtags to help consumers recognize and associate your brand with your content. They can also use these branded hashtags when posting content related to your brand.

For example, a follower using your product might use a branded hashtag to show their satisfaction of the product. That’s excellent marketing for you!

4. Relate with Consumers Through Stories on Instagram

Instagram Stories is a relatively new feature that’s similar to Snapchat Stories. Account owners can upload videos and photos to their Stories reel, and they’re available for 24 hours. After that, they’re gone forever unless the owner decides to save them to their Highlight reel.

Instagram Stories is one of the most engaging features on the platform, and you’re not using Instagram right if you’re skipping out on Stories. For one thing, more than 500 million monthly users engage with Stories from their favorite brands and accounts.

So post to Stories daily, showcasing products, giving behind-the-scenes glimpses, asking questions, holding polls, counting down to a product reveal, and otherwise promoting your services. Also, provide tips and other valuable content to establish yourself as a thought leader in your industry.

5. Stream Live Videos

Instagram Stories
can feature live recordings as well. These also disappear after 24 hours, so
it’s like a combination of Snapchat’s Stories feature and Facebook Live.

Live videos are powerful on any platform, as it gives consumers a raw, unfiltered view of your business. So many things on social media show only the very best of things, making viewers feel inferior. These unedited videos show a more vulnerable side that makes consumers feel more at ease when visiting your business profile.

6. Network with Other Business Profiles

Instagram is all about connection, so naturally, you should be making connections with other business profiles. There are multiple benefits in doing this. However, the two most important benefits are learning from others’ Instagram strategies and connecting with influencers.

Influencer marketing is one of the most effective ways to share your brand and products with the world. With influencer marketing, you hire someone with a decent number of followers, usually 10,000 or more. They’ll try your product and give an endorsement for it. Since their followers are hugely loyal, this will mean amazing return on your investment.

7. Showcase Your Originality

Although you’ve
spent a fair amount of time Googling the best strategies for marketing your
brand on Instagram, you don’t want to appear that way to your followers. Using
the same tired hacks and types of posts as your competitors will not hold the
interest of your target consumers.

So determine what sets your value proposition apart from that of your competitors and play up that strength. Your own personality can also make the difference. For example, you might be an amateur comedian, and your clever, non-demeaning jokes can liven up your feed significantly. Or you might be super creative, giving new life to the products or services you’re always posting about.

8. Capture Attention with Contests

Contests are effective at any stage in the game, but they’re especially powerful when you’re first starting out. At the beginning of your business, the chances of a single consumer winning are high, and people love good odds. They’re likely to share their experience with others as a result.

Your Instagram contest can take many forms, but typically it will involve asking consumers to post an image, to like a page, or tag friends in order to enter. You’ll then pick a winner from the lot, either based on their merits or at random.

This is highly effective because every time a person enters, you can ask them to tag other people or post about your business on their profiles. This exposes you to a wide audience of potential followers and builds up social proof.

Turn to Instagram to Vault Your Business Toward Success

Give these suggestions a try. They are only a few of many powerful ways that Instagram can vault your business toward success.

The post 8 Powerful Ways to Use Instagram for Your Business appeared first on Business Opportunities.

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Business Ideas for Stay-at-Home Parents

Featured image from phovoir on Yay Images

Are you a stay-at-home parent who wants or needs to work while you continue to look after your children? It’s a dream for many parents, especially since the cost of childcare continues to rise exponentially.

Perhaps you’ve looked at several ideas for working at home. But you have to be careful. Mixed in among the legitimate work-from-home jobs, there are lots of scammers out there, too.

In the meantime, the bills are stacking up and your partner’s paychecks don’t cover everything your household requires.

Well, don’t give up just yet. There are some legitimate ways for stay-at-home parents to make a living.

You’ll still have to work hard. You most likely won’t find a quick and easy way to make money from home. But if you’re a stay-at-home parent who just wants to keep a roof over your family’s head and help put food on the table, here are some ideas for you to check out.


Small Business Ideas for Stay-at-Home Parents

1. Blogging

Blogging is a business a stay-at-home parent could start with little to no investment. It’s not a way to make quick or easy money, however. Nor is it a way to generate passive income, at least at first.

But if you have some ideas you would like to put out into the world, and you’re pretty good with stringing words together on a page, blogging could be for you.

For the most part, bloggers make money by selling ads on their blog sites. To be successful as a blogger, you’ll need to post regularly and make your blog interesting and compelling enough so that you build a following.

So here’s an idea within an idea: How about writing a blog for stay-at-home parents?

2. Affiliate Marketing

Affiliate marketing goes hand-in-glove with blogging, so be sure to add this idea to your list of work-from-home ideas for stay-at-home parents.

How affiliate marketing works is that you promote someone else’s service or product on your blog with a unique link. Then, when people click on that link and purchase that other person’s product or service, you earn a commission.

Affiliate marketing works best when the products and services you promote are compatible with your blog. For instance, continuing with our example above of creating a blog for stay-at-home parents, it might make sense to promote a product such as  www.locksmithservice4all.com.

3. Freelance Writing

Freelance writers don’t necessarily make huge bucks. However, if you enjoy writing and also have a good head for business, this can be a good work-from-home idea for a parent of young children.

You’ll have to work hard to develop your online reputation and build your clientele. You will also need to learn how to do your writing around your children’s school and nap schedules. (Let’s not forget that parenting itself is a full-time job!)

However, provide excellent customer service as well as top-notch writing, and you could be well on your way to a career that could help put the kids through college.

4. Virtual Assistant

If writing is not exactly your cup of tea, there is still another avenue for earning money while you parent your children at home. That is, you could work as a virtual assistant, which means that you would remotely perform administrative tasks for busy executives.

Can You Think of More Business Ideas for Stay-at-Home Parents?

The business ideas for stay-at-home parents we’ve listed here are only the beginning. You could also teach online, take calls for a call center, transcribe records for various industries, do data entry, or develop an online course.

Whatever you do, take your business seriously, meet clients’ deadlines, and serve up excellent work product. Then, as your children grow, so will your home-based business.

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