Featured image by Dimitris Vetsikas on Pixabay
Cyprus is an island country in the Eastern Mediterranean, the third largest country in the region. It also has the third largest in population in the Mediterranean. Cyprus boasts a high human development index and an advanced, high-income economy. In fact, it is regarded as one of the fastest-growing economies in the European Union, with a GDP of 1.6%.
Businesses thrive in Cyprus because of several factors there that benefit them. For one thing, its strategic location connects it to other major markets in the world. For another, it is a popular tourist destination. So if you are considering starting a business in Cyprus, there are many opportunities you can take advantage of.
Starting a business in Cyprus requires the same level of preparedness that you need to start any kind of business anywhere in the world. However, in Cyprus there are few restrictions on starting a business, and the entire process of setting up your business is usually smooth.
What’s more, it’s as easy for foreign investors to do business in Cyprus as it is for locals. This explains why it is one of the popular destinations for foreign investment in the region.
However, just as with most other business ventures, it is important to conduct proper research before you start a business in Cyprus. In this article, we outline five steps you need to follow to start a company in Cyprus.
RELATED ARTICLE: BUSINESS IDEAS FOR STAY-AT-HOME PARENTS
1. Research the Business Environment in Cyprus
First, identify a market for your product or service in Cyprus. Next, conduct thorough research of the country’s business atmosphere.
Even though Cyprus generally has a favorable climate in which businesses thrive, you need to dig deeper into the process of incorporating your business in this country. Understanding how things work in Cyprus is an important aspect of starting your company in the country.
2. Register Your Company
You must register your company before you can operate in Cyprus. This is the first real step in ensuring that your business is recognized as a legal and taxable business.
To make the entire process easier, your best bet is to employ a lawyer or a law firm that has experience with setting up foreign companies. For example, a law firm such as Oikonomakislaw.com has a staff of lawyers who are skilled in the area of business registration in Cyprus.
3. Learn About Business Regulations in Cyprus
Whether your company is a sole proprietorship, a partnership, or a limited liability company, you need to understand the various regulations that apply to each. Every country has its own unique set of regulations that apply to different types of business.
Moreover, having a clear understanding of these regulations will allow your company to operate smoothly, especially if you are a foreigner. This is why you need an experienced law firm to help you through the entire process. They will highlight important regulations that you might otherwise miss.
4. Obtain Licenses and permits
Every country has a series of licenses and permits that you need to obtain in order to operate a business. The types of licenses you will need will be determined by the type of company you are starting. Approach the necessary agencies to obtain these licenses and permits to prevent disruptions to your business operation.
5. Set up Your Accounts and Taxes
Ensure that you obtain a VAT number by registering your company at the tax agency. In Cyprus, your company must be registered for VAT if the activities in your company include trading.
If you have decided that you want to set up a business in Cyprus, we hope these tips will help.
For more tips and ideas for starting a business, be sure to browse our blog often.
Featured image from Pixabay on Pexels
Does your office furniture still consist of plywood boards on cement blocks? Then don’t you think it’s time you considered choosing some functional and beautiful new office furniture? In this post, we walk you through choosing new furniture for your business.
RELATED ARTICLE: STARTING A HOME-BASED BUSINESS MAY BE YOUR BEST IDEA EVER
Why Do You Need Beautiful New Office Furniture?
A monastery-like setting was probably appropriate when your business was in its initial startup phase. However, now you have reached a certain level of success. What’s more, you might need to welcome clients into your work space from time to time. You need some beautiful office furniture and a pleasant environment in which to meet with them.
You might even find, once you have spruced up your office space, that you are more productive. A beautiful environment is a dynamic and profitable one.
Why Not Spruce up Your Home, Too?
Moreover, your beautiful new office furniture may well inspire you to update the furnishings in your home as well. For example, every home needs a proper place to sit and eat. So while you’re shopping for new office furniture, keep an eye out for dining tables and other furniture as well.
One place you might consider looking is Urban Ladder (https://www.urbanladder.com). They offer a wide range of dining tables, office furniture, and more. In short, they offer some of the best table designs online, as well as other furniture for home and office.
Consider a Multi-Purpose Table
Especially if you’re facing budgetary restraints, you might want to consider a multipurpose table, one that can function as office furniture as well as a dining table. The right table and some comfortable chairs will give everyone in your household a place to gather.
It can become the central focus of your home, where family members can enjoy meals, play board games, get creative with arts and crafts, do homework, or just sit and talk. In short, the right table can be one of the most important pieces of furniture in your home. So put some thought and some research into selecting the right one.
Where Will Your New Furniture Be Situated?
A part of your research will need to be planning where you are going to place your new furniture. Take into account the furniture you already have and how all of the pieces will work together.
Additionally, be sure to measure the door openings and consider the size and shape of the new furniture you’re considering. Will you be able to move your new office furniture into your work space, for example?
Take into Account the Shape as Well as the Size
Also consider the various shapes of the different pieces of furniture, both in your office and in the rest of your home, and be sure to take measurements.
Let’s say you’ve got your eye on a circular plexiglass table for your dining room and a rectangular wooden desk to complete the furniture in your office.
You have considered both material and shape in your choices, as the rectangular desk fits in well with the rest of your office furniture, and the circular dining table can accommodate a good number of people for, say, a celebratory dinner party.
However, you also need to consider the size of the room when you’re purchasing furniture, whether for your office or another part of your home. Will people have enough space to sit and stand between the wall and the dining table you want, for example?
Both Office and Home Furniture Need to Be Made of Good Materials
Furniture constructed of natural wood gives a warm look to any room, whether it’s an office space or a bedroom. Especially in the case of a dining table, hard woods such as oak, maple, walnut, and cherry generally can be counted on to last for years.
However, when you’re choosing a wooden table, be sure it has an FSC certificate. This ensures that you are helping to promote sustainable forestry practices all over the world.
Keep in mind, too, that furniture can be constructed of other materials as well. These can include reclaimed wood, marble, glass, plexiglass, and more.
Purchase Furniture for Both Office and Home with Plenty of Care
So whether you are shopping for beautiful and functional new office furniture or refurnishing your home, be sure to do plenty of research and give it some careful thought. Whatever furniture you purchase today can last your family and your business for years to come.
Featured image by Kon Karampelas on Unsplash
Among his many impressive accomplishments, Greg Blatt’s expansive career includes leadership roles at Match Group, IAC, Tinder, and Martha Stewart Living Omnimedia.
Blatt leads with excitement, dedication, and commitment to ongoing development and growth. Further, he enjoys spearheading new projects.
A thoroughly modern CEO and executive leader, Greg Blatt has actively sought meaningful roles throughout his career. As a result, he has curated a professional trajectory that has continuously excited, inspired, and invigorated him as well as those around him.
RELATED ARTICLE: YOUR PERSONAL BRAND: 6 CREATIVE TIPS TO GET NOTICED
The Young Blatt
As a young man growing up in Massachusetts, Blatt recognized the connection between unwavering interest and professional success. Moreover, he was open to finding motivation through exploration.
After completing high school, he earned a bachelor’s degree in literature from Colgate University. Then he set forth on the journey to discover his professional passions. During this time, he traveled to San Francisco, California; Telluride, Colorado; Budapest, Hungary; and Reims, France.
All the while, he was exploring his interests and working at various jobs along the way to pay his expenses. He found himself completely willing to face the fear of full self-exploration in order to find a compelling professional calling.
Law School at Columbia
He turned next to the study of law at the prestigious Columbia University Law School. Sometimes referring to law school as “physical training for the brain,” Blatt relished analyzing cases. He also enjoyed implementing logic and reason in his arguments.
He felt further drawn toward the realm of corporate law. So Blatt dove into the specialty with passion, ultimately earning his Juris Doctor degree from Columbia.
Next, Blatt accepted a position as an associate at the highly esteemed law firm of Wachtell, Lipton, Rosen & Katz in New York City. He began swiftly to make a name for himself within the mergers and acquisitions specialty. He found himself rising among the ranks with his first assignment.
Though Blatt remained passionate about practicing law, he soon realized he wanted to pivot his law practice into a more creative space.
Enjoying the Thrill of New York City Life
During his time with Wachtell, Lipton, Rosen & Katz, the Massachusetts-raised Blatt welcomed New York City life. What’s more, he thoroughly enjoyed the opportunity to create a new home base.
Because of his experiences with traveling before he entered law school, Blatt had learned to make a home for himself wherever he went. In short, Blatt welcomed this new chapter of his life with open arms.
Drawn by the Lure of Entertainment Law
Guided by a desire to combine motivation and passion with professional success, Blatt sought to enter the realm of entertainment law. This was a niche he was confident would fulfill his creative needs. Soon after, he received an assignment to join Martha Stewart as her general counsel. This coincided with her company’s initial public offering (IPO) in 1999.
At the newly formed Martha Stewart Living Omnimedia, Inc., he served not only as general counsel but also as executive vice president. Within these concurrent roles, Blatt gained a multitude of new skills. He also cemented his passion for the realm of entertainment law.
Blatt’s Leadership Roles at IAC
In 2003, he joined IAC, an American holding company, as the company’s executive vice president and general counsel. He remained in that position for six years. Evolving and growing along with the burgeoning company, Blatt became IAC’s senior vice president in 2009.
During this time, with several years of successful leadership behind him at IAC, Blatt was offered a particularly intriguing position. This was an operational role in the company’s innovative online dating business.
At the time, the concept of online dating had not yet fully materialized. Certainly, it was undeveloped. Moreover, it was not yet ready to invite the daily participation of billions of people around the world as it does today.
Pivoting Once Again
Intrigued by possibilities of this new sector, Blatt once again followed his passion. He pivoted his professional trajectory to focus on building what would become known as the Match Group.
Blatt’s contributions in the inaugural phases to the conceptualization, development, and marketing of the Match Group were integral to the success that followed. Finding himself in a thoroughly engaging venture, he welcomed the opportunity to utilize his creative thinking skills. He has since reflected that he would have undoubtedly lost those skills years earlier if he had not consciously followed his professional intuition.
Another New Environment
The Match Group is based in Dallas. Therefore, Blatt once again had the opportunity to spend time in a new environment, an opportunity he relished. In fact, Blatt’s growing love for Dallas became a tertiary benefit of his involvement with the Match Group.
Finding the city particularly more cosmopolitan than he had previously imagined, Blatt swiftly settled in. He began immersing himself in Dallas culture with his beloved ASPCA rescue dog in tow. The two enjoyed a brand new life experience in a city that was arguably the polar opposite of New York City.
CEO of IAC
In 2010, in the midst of his development work with Match Group, Blatt accepted the complementary position of CEO of IAC, Match Group’s parent company. Here he remained for three years. After Blatt’s conscious streamlining of the brands IAC owned, 23 businesses operated under the IAC umbrella. Additionally, the company held more than 150 web and media brands during his tenure as CEO.
Throughout this transformative time for the company, Blatt was responsible for closing nine major deals with a total value of more than $700 million. During Blatt’s tenure as CEO of IAC, the company enjoyed steady revenue growth, increasing by 20% each quarter. This unqualified success solidified Blatt’s commitment to the role.
In addition, online dating had become widely accepted within popular culture during this time. In fact, nearly 75% of IAC’s income came directly from Match and the company’s 30 other online dating platforms. This validated Blatt’s intuition about the untapped power of online dating.
Blatt as Match Group Executive Chairman and CEO
Blatt returned to the Match Group as executive chairman and CEO in 2013. Focusing on bringing the company into the public sphere, Blatt oversaw the Match Group’s IPO in 2015.
Then as specialized online dating continued to gain traction, Blatt found himself pursuing positions within IAC’s other up-and-coming platforms. This was a direct reflection of his passion for growing and developing businesses.
As the executive chairman of Tinder from 2015 to 2016, Blatt played a pivotal role in the company’s continued growth. Additionally, he contributed to the development of new projects, including the Super Like feature. Between 2016 and 2017, Blatt served as the CEO and chairman of Match Group, as well as the CEO of Tinder.
The Power of Blatt’s Transformative Roles
Throughout his varied professional assignments and his extensive history of travel, Greg Blatt has committed his professional life to taking on transformative roles. In so doing, he catalyzes meaningful company growth and integrates creative resolve in other company leaders.
By consciously embarking on such a mission, Blatt has galvanized growth in every sector in which he has participated. A modern CEO, leader, and thinker, Blatt’s years of experience leave him poised for fresh adventures and new frontiers.
The more things change, the more they stay the same. This phrase is often uttered with a negative connotation, but incidentally, it also represents an aspirational ideal for B2B marketing managers and leaders.
In an environment that is constantly shifting, brands and agencies are tasked with navigating uncertainty while remaining steadfast in their pursuit of the same ultimate goals: engaging prospects, building relationships, driving business results.
As such, change management becomes a key aspect of the job, particularly for those in leadership positions. Focusing on “how to help employees embrace, adopt and utilize a change in their day-to-day work” (as defined by Prosci), change management is oft-overlooked but clearly essential for a profession where one day can look drastically different from the last.
Carol-Lyn Jardine, who now serves as Vice President of Marketing Operations and Productivity at Alteryx, says she’s had the opportunity to enter new organizations multiple times in recent years, and one of the consistent themes she encounters is that employees are unsettled by the amount of change happening.
“As I have kind of unlayered that conversation, what really comes out is that they’re not necessarily saying that they’re unhappy with change, what they’re actually saying is that they’re unhappy with how change has been rolled out.”
Carol-Lyn has experienced plenty of change in her winding career journey, which crossed paths with Heather Hurst at Workfront a few years back. Heather, now Senior Director of Digital Engagement at Vivint Solar, has also witnessed a substantial amount of change — and the pains it can bring about — during her career.
“I think we tend to forget that the first question that an employee is really asking is, ‘How does this impact me?’” Heather says of major organizational shifts. “They are concerned with their place in the company.”
Heather and Carol-Lyn were kind enough to join me for the latest episode of Break Free B2B — our first with multiple guests! Getting both of their varied perspectives felt fitting for the topic. Scroll forth to uncover them.
Break Free B2B Interview with Carol-Lyn Jardine and Heather Hurst
If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.
- 02:53 – Managing change in marketing
- 06:18 – The evolution of change management
- 08:40 – New roles, new perspectives
- 10:41 – Big data and change management
- 12:50 – Communicating around change
- 16:20 – Barriers to efficient and effective organizational change
- 21:16 – Aligning work with personal values
- 24:23 – Breaking free in change management
Nick: What do you think are the sort of the most pressing, urgent changes that you’re seeing in the industry?
Heather: We talk a lot about trends in the way that we market and in the way that we bring products to life. I think one of the elements that we miss a lot in that conversation is the impact that change has on the employees. Whether you are a new leader coming into a department or whether you’re making another change, another shift within the organization, it’s really, really important to help lead and manage a group through any change.
And, this is something Carol-Lyn and I are both really passionate about. How do you either come in as a leader managing change or how, as an employee, do you embrace change as well? I think that’s one of the biggest things that we overlook… leadership in marketing can have a pretty quick turnover sometimes. And you know, you forget what the impact that can have on employees. So we were really excited at the opportunity to talk about how you lead through change.
Carol-Lyn: I’ve had the opportunity to go into new organizations a couple of times over the past few years. And one of the consistent themes that I hear from especially employees is that they’re unsettled by the amount of change that’s happening in their organizations … I look at them, and I think, Wow, we work in technology. Why are we surprised that there’s change happening?
So change is inevitable. And as I have kind of unlayered that conversation, what really comes out is that they’re not necessarily saying that they’re unhappy with change, what they’re actually saying is that they’re unhappy with how change has been rolled out.
That’s something that I’ve really thought about: How do we roll out change? How do we hope people understand why we’re changing what the impact of changes and how those changes actually affect each individual employee? And are we being clear about that communication to help them see that vision?
Nick: What is an insight or recommendation that you have about breaking free?
Carol-Lyn: When it comes to change management and kind of breaking free, I think there are a few things I would keep top of mind. One, assume good intent from the people around you as you’re going through change behaviors. I always try and make sure that when I’m going through these things, I assume good intent until it’s proven that I can’t—but by and large, people don’t disappoint me in that way.
[bctt tweet=”I always try and make sure that when I’m going through change management, I assume good intent until it’s proven that I can’t. @cljardine #BreakFreeB2B #ChangeManagement” username=”toprank”]
Heather: I think that we can tend to get really sucked into work … I will completely echo the good intentions piece from Carol-Lyn. But I think also considering how we spend our time either at work or outside of work and how that time aligns up to our values and where we want to spend time. I think that some people—especially in marketing— we can become workaholics a little bit.
So, are we spending our time on our hobbies or family or all of the places where we want to spend it? So we do become more. I think we’re better rounded employees if we figure out: What do I value? And then what does that equate to in the way that I spend my time?
[bctt tweet=”I think we’re better rounded employees if we figure out: What do I value? And then what does that equate to in the way that I spend my time? @hehurst #BreakFreeB2B #ChangeManagement” username=”toprank”]
Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:
- Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing
- Break Free B2B Series: Adam Dunn on Creating Blockbuster Video Content in B2B
- Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
It costs far more to replace an employee than it does to retain them. In order to keep them wanting to stay with your company, you must provide a workplace that they enjoy. Your business success depends on keeping your employees happy and motivated. After all, they are not robots that are only there to serve the bottom line. They are real people with real lives and they devote a huge portion of their time to your company.
It isn’t enough to just give your employees the perfect gift for Christmas. You must also maintain a positive work experience during the year to make sure they are content and motivated to do their job. Low employee morale is a business killer. Production drops when morale is low. In addition, employee turnover makes it hard to maintain consistency.
So, what to do? Increase your business’ success through satisfied employees with the following tips.
Pay Employees On Time
The surest way to kill morale in your office is to pay your employees late or make mistakes in their paycheck. Use an employee time tracking app to make sure that their check is always correct. Follow that up with attentiveness and reliability that your employees are paid on time. This one practice is a huge part of your effort to keep employees happy and motivated.
Photo by bruce mars from Pexels
Set Clear Expectations
Everybody wants to know exactly what their job is. When there are no clear boundaries between what one employee and another do, resentment builds. The most common result of unclear boundaries is that one employee takes on too much while another is perceived as taking on too little. This creates resentment and substantially lowers morale.
Take time to establish a clear set of expectations and responsibilities for each employee. If and when the time arises that they have to take on extra work, their sacrifice is acknowledged. Express thanks for hard work and dedication. As soon as possible, take the extra load away from the employee and return their job expectations to normal. Also, it wouldn’t hurt to make sure they get a little extra bonus at the end of the year.
Encourage Breaks To Keep Employees Happy and Motivated
Burnout is very real. It can lead to health issues, low morale, and feelings of dissatisfaction. If you believe your company has been asking a lot of the employees for a while, encourage them to take time off. Consider offering a long lunch for the week, a long weekend by taking a Friday off, or encourage them to use their vacation time.
Whatever you think will help them unwind and recharge will be appreciated.
Happy Employees Prioritize Work/Life Balance
Your employees are key to your business success. Therefore, their work must be at its most productive. This only happens when your employees experience well-being in the office and in their life. You can avoid burning your employees out by making sure that they are able to have a life outside of work. Limit instances of calling them in on weekends or keeping them from their family at night. Their ability to enjoy the life your employment provides will keep them working for you.
When somebody closes a big deal or finishes a project ahead of schedule, make sure you celebrate their accomplishment. Let the employee know personally how much you appreciate their hard work. In addition, make sure the office knows and encourage others to congratulate them on their milestone. The team-effort creates truly happy employees!
Additionally, celebrate longevity milestones and positive feedback accomplishments from customers. People want to know you recognize their loyalty. Show them that you are paying attention to their hard work and see the results.
Offer A Flexible Schedule
The need for 40-hours-per-week face time is becoming a thing of the past. In past years, supervisors required employees to be in the office, checking in (or clocking in) and out each day. Unfortunately, whether an employee was maximumly productive during that time didn’t matter.
RELATED ARTICLE: 5 WAYS FLEXIBLE WORK OPTIONS BENEFIT YOUR EMPLOYEES—AND YOU
Now, people are more focused on productivity and results. If an employee can come in later or leave earlier than the traditional 9 to 5 (which has really become 8 to 6), and still get results, then let it happen. You can also offer some employees the opportunity to work from home a day or two per week. Not having to commute helps increase productivity and helps relieve the pressure from your employee’s day.
Today’s employers must be concerned with keeping employees happy and motivated. The generations entering the workforce expect a level of satisfaction in their work. Use these principles to ensure that your company is known for a workplace that supports and cares about your employees.
Featured image by beate bachmann from Pixabay
Investors have enjoyed a bull market for more than a decade. That fact alone is ominous enough, and there is little doubt that a bear market looms near.
Fund managers all agree that a bear market is inevitable. However, there is no common stance on when the next downturn will come.
Most believe the markets will turn within the next two years. However, even the most optimistic don’t believe that the current bull market will hold more than four years. Considering that most investments are held for longer than two to four years, fund managers are slowly coming under pressure to find safe havens for their capital before the bull market winds down.
Investors Are Making a Run for Safe Investments
The warning signs are flashing, and it is inevitable that the economy will contract sooner or later. When that happens, investors will rush for recession-proof investments. The competition is already high among strategic buyers such as hedge funds, venture capitalists, and private equity managers.
Retaining liquidity for the next upward cycle will be the main goal of most fund managers. Falling back on cash in a financial crisis is one way to stay liquid. However, with negative rates this option loses its appeal.
The safest investments when a bull market subsides are those that have their secular trends behind them and face a relatively predictable future.
However, the hottest industries are natural resources, finance, and technology. In these fields, demand is pushing the prices, making it more difficult and expensive to close deals.
The End of a Bull Market Represents Opportunity in Uncertainty
In addition to the risk of a looming recession, investors have to cope with geopolitical concerns. For example, the United Kingdom, once the world’s fourth largest economy, is arguing over its future in the European Union. Moreover, no one fully understands what Brexit will mean for the world economy.
As if that weren’t enough, the world’s two largest economies are in the middle of a trade war. There is a stubborn ruling party on one side of the negotiating table with an unpredictable administration on the other.
Amid the political chaos, exits, and trade disputes, investors are looking toward Asia for opportunities. They know they must, since the bull market won’t last forever, and the bear market prowls nearby. This is one of the many reasons why, despite regional political scuffles, Southeast Asia is becoming an attractive alternative to China for many investors.
RELATED ARTICLE: PROFITABILITY IN THE FOREX MARKET: 3 FACTORS THAT CAN HURT YOU
Investors Turn to Southeast Asia for Safe Investing
Some of the world’s largest growing economies are in the region. Investors are not ignoring them, even as the current bull market rages. Investment volumes have been consistently growing over the last year.
The big players, such as The Blackstone Group and Citigroup, are investing billions. Meanwhile, regional companies are registering impressive numbers, too.
For example, the Carlyle Group raised funds totaling $18.5 billion, and TechBase Capital raised two funds for nearly $200 million. It’s clear that the trend last year was that investors tended to favor Southeast Asia over Europe.
Trade disputes and a waning bull market are not the only factors influencing the shift eastward. For example, stricter monetary regulations and uncertainty in the direction of future policies are growing concerns for fund managers. With both sides of the Atlantic in political and economic turmoil, Asia is the logical alternative.
The Association of Southeast Asian Nations (ASEAN) is working toward becoming a single market and production base similar to the European Union. Alongside India, members of ASEAN such as Malaysia and Indonesia offer attractive investment alternatives for investors who find it too risky at home and want to diversify from China.
Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice.
Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences.
Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message.
Use of experiential content has grown over the past several years as online technologies have reached a level capable delivering vibrant and engaging motion and sounds alongside clickable, swipable, and all other manner of interactivity to put you front and center.
TopRank Marketing CEO Lee Odden recently mentioned experiential content in his annual list of the top ten B2B digital marketing trends for 2020.
[bctt tweet=”“Visual, experiential content that is easy to find and satisfies business buyer’s needs to be informed, entertained and inspired will continue to be areas of focus.” @LeeOdden” username=”toprank”]
With 98 percent of consumers more likely to make a purchase after an experience (Limelight), and 77 percent having chosen, recommended, or paid more for a brand that delivers a personalized service or experience (Forrester), why haven’t more B2B marketers begun to use experiential content?
Experiential Content’s Advantages
In a seemingly million-message-a-minute online world, experiential content offers a number of advantages.
It removes us from all other messaging, if only for a short while, and allows us to enter a world under our own control, where we can interact as we see fit, learning or buying at our own pace, all while creating a story that intertwines us with brand information and messaging.
In 2020 experiential content comes in many forms, no longer limited to just the real-world selfie booths and similar elements of the past, with just a few examples listed here:
- Virtual Reality (VR)
- Augmented Reality (AR)
- Cloud-Based Digital Assets from Ceros and Other Platforms
- Quizzes and Polls
- Interactive Flipbooks and eBooks
In a way online gaming has been leading the way for decades when it comes to digital experiential content, and only recently have brands and marketers started to bring this power to B2B advertising campaigns.
An example of experiential content comes in the form of our Break Free of Boring B2B Guide, featuring interactive insight from a variety of B2B marketing industry influencers. Click here to enter the full-screen experience.
Experiential Marketing Embraces Digital Storytelling
Experiential content is also intertwined with both storytelling and customer experience (CX), together forming an extremely powerful triptych of B2B marketing strategy.
As a key component of experiential content, storytelling becomes even more personal and memorable when you’re a key part of the messaging experience a brand is sharing, and being remembered is more important — as well as more difficult — today than ever, which is why forward-thinking B2B marketers are utilizing experiential tactics in their 2020 tool-kits.
The importance of storytelling in the customer journey has become less of a secret in the past five years, as marketing experts and the data to back up the fact have combined to make brand storytelling a trend for the decade ahead.
[bctt tweet=”“Experiential content’s role in powerful storytelling will be an increasing theme among B2B marketers looking to drive next-generation brand efforts.” — Lane R. Ellis @lanerellis” username=”toprank”]
Experiential Marketing Embraces Great CX
The other key element of experiential content — CX — appears to offer an ideal match, combining to form two important facets of successful B2B marketing.
What better way to deliver a stellar customer experience than by creating memorable brand storytelling using experiential content?
Two years ago we saw the rise of real-world physical pop-ups from the likes of 29Rooms achieving considerable success on Instagram and other social media platforms, however a shift to creating these worlds virtually online as immersive experiential content has taken place in 2019 and into 2020.
Experiential content also appears in WARC’s recently-released ninth-annual marketers report for 2020, which places it alongside purpose and product as three of the most important elements needed for brands to achieve greater success this year.
Some marketers and brands are pulling back from an over-investment in technology that has taken a certain amount of focus away from creativity, the same report’s survey data shows.
Indeed, among the survey’s respondents — almost 800 global client and agency-side executives — one of the top elements comprising experiential content, VR and AR, was seen as being one of the most important emerging technologies in 2020.
Another big part of experiential content is online video, a near-unanimous selection on most top marketing trend lists, as it continues to receive the type of swift growth in ad spend dollars that has helped make online video a big success for Instagram, YouTube, and increasingly TikTok.
Over 80 percent of marketers plan to increase spending for online video in 2020, with 33 percent planning to boost spending on TikTok this year, according to the WARC survey. In the U.S. alone digital video spedning is expected to increase by over 31 percent in 2020, to $5 billion. (Winterberry Group)
[bctt tweet=”“Being creative while retaining consistency of brand is key to unlocking the benefits of brand-building: from forging emotional attachments, to driving long-term brand equity and sales influences.” — Simon Cook @Cannes_Lions” username=”toprank”]
Cloud-based experiential content platform Ceros offers both an overview guide and an on-demand webinar for learning more about the technology, and offers up their own take on just what the term means.
“Experiential content is digital content that is purposefully designed to create an immersive experience for its consumers through some combination of interactions, animations, embedded media, and storytelling. It encourages active participation in an effort to form memorable, emotional connections between the consumer and the brand or creator,” Ceros notes.
[bctt tweet=”“Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message.” — Lane R. Ellis @lanerellis” username=”toprank”]
Bake More Experiential Goodness Into Your B2B Efforts For 2020
We’ve looked at what experiential content is, explored a few examples of how B2B brands are using it successfully, and showed how it is likely to see growing adoption in 2020 and beyond.
It takes considerable time, effort, and resources to implement a standout experiential content campaign, which is why many brands turn to a dedicated agency.
TopRank Marketing had the honor of being named by Forrester as the only B2B marketing agency offering influencer marketing as a top capability in its “B2B Marketing Agencies, North America, Q1 2019” report.”
Finally, here are several additional related resources we’ve put together to help you build your own interactive content:
- How B2B Brands Can Break Into Interactive Content
- Creating B2B Content With Impact: Pearls of Wisdom from Marketing Leaders
- How B2B Marketers Can Make the Most of Interactive Content Tools
- B2B Marketing Examples: 7 Bold Examples of Interactive B2B Content
- Break Free of Boring B2B with Interactive Influencer Content
Looking to learn even more about B2B marketing? Tune in to two free upcoming webinars with our CEO Lee Odden, with complete details here.
The post What B2B Marketers Need to Know About Experiential Content appeared first on Online Marketing Blog – TopRank®.
Featured Image by Capri23auto from Pixabay
If your small business depends on uninterrupted transportation of your products to your customers or some other aspect of your operation, you likely rely heavily on your own fleet of vehicles. And in the case of unexpected breakdowns in one or more of your vehicles, your company’s workflow can really take a hit.
But what can your company do to mitigate the effects of costly vehicle breakdowns? One solution is to turn to an established organization such as Palmer Administrative Services.
RELATED ARTICLE: HOW CAN YOU PLAN FOR MORE BUSINESS SUCCESS?
What Is Palmer Administrative Services?
You really can’t predict when a particular vehicle in your fleet is going to need repair. However, when an automobile accident or a vehicle breakdown occurs, a small company’s cash flow could suffer.
Here is where Palmer Administrative Services steps in. They are unique. Their auto protection services will cover the cost of unexpected vehicle breakdowns.
How Does Palmer Help with Breakdowns?
Palmer Administrative Services maintains high standards when it comes to taking care of their clients. They offer a wide range of auto protection plans to protect clients in the event of vehicle breakdowns.
Partnering with Palmer assures you of a lifetime extended auto protection plan. You have your choice of various flexible payment options and suitable protection plans.
Thereafter, when one of your vehicles has a breakdown, the Palmer claims department will process your claim quickly using an advanced system for dealing with repair costs. Clients are guaranteed full protection from a highly rated company.
What If My Claim Is for an Accident and Not a Simple Breakdown?
On the other hand, if one or more of your vehicles has been involved in an accident, associates at Palmer Administrative Services will take care of your claim processing. Without delay, they will see that your vehicle is repaired.
Moreover, the company has been in operation for more than three decades and has a reputation for integrity. Their employees have extensive experience and understand how inconvenient unexpected vehicle breakdowns can be. They strive to satisfy all their customers, and they treat each one with dignity and respect.
They have formulated effective solutions to help their clients plan for vehicle breakdowns and save money. Palmer Administrative Services has several plans that work well for their clients. When you partner with them, they will guide you on specific ways you can plan for possible future breakdowns.
What Are the Plans That Will Help Me in Case of a Breakdown?
Elite Exclusionary Plan
The Elite Exclusionary Plan varies by state due to regulatory differences. However, coverage services and limits for your state are described in detail in the company’s manual.
The Palmer Basic Plan covers the engine, which is the major component of any car. This plan is best for older vehicles, as it helps clients save money on unexpected repairs.
The Palmer Powertrain Plan works well for people who want to maintain and use their vehicles for a long time. This plan protects the vehicle owner from expensive repairs and could even save a Palmer client thousands in the case of a breakdown.
Royal Select Plan
The Royal Select plan is for owners of new cars, and it covers various repairs. Protected parts include pistons, main bearings, rotors, and other internal rotary engine parts.
What Are My Payment Options?
Palmer provides advice to clients on their optimal plan as well as their payment options. What’s more, the Palmer customer care desk is open for extended hours to take claims and offer assistance to clients.
Palmer Administrative Services provides extended protection plans that protect clients from the stress and worry over unexpected repair bills when vehicles break down. The payment process is straightforward, and the mechanic can even be paid by credit card over the phone.
So don’t worry about vehicle breakdowns anymore. Partner with Palmer Administrative Services and plan on saving a lot of money.
If you’re a .NET developer and want to break into freelancing, you have many options. However, .NET freelancing requires time and intention to become lucrative.
Photo by Daria Shevtsova from Pexels
Most freelancers will tell you to start on the side. You can pick up freelancing jobs while still staying in your current form of employment until you build a steady client base. The goal is to make consistent money over a period of a few months before diving right into life as a full-time freelancer.
Freelancers have a lot of responsibilities that normal employees do not have, including:
- Budgeting for taxes
- Obtaining healthcare coverage
- Finding clients
- Managing clients
Thankfully, .NET’s framework is used in applications worldwide, so you’ll be able to develop for small and large businesses alike. Use these tips to get ready for this next step in your career.
Experience and Portfolio
Developers are unlike other freelancers because you can’t share your source code with others. This can make creating your portfolio a challenge. Though you can show a prospective client your examples of software, websites, apps and other projects you have created, showing the source code allows the client to steal the code. Also, If you worked for someone else at the time of development, chances are good that they own the code.
You can, however, say that you used .NET to:
- Develop X website (providing an example) and were responsible for connecting to banks, databases and other third-party sites via API calls
- Develop an app that allowed for financial institutes to manage clients on the cloud
You must provide samples to show clients. Consider building a website with live examples of your work for potential employers to test. When listing projects that you worked on, make sure to mention your contributions and key responsibilities when working on the project.
If you have no experience, you may want to work with Redwerk or another .NET development company to learn the ropes of .NET development.
Develop your portfolio using open source project contributions. Many companies respect open-source projects and will view your contributions to these projects in the same way they would view your experience working with a development firm.
Finding Clients as a Freelancer
Once you have a portfolio ready to show prospective clients, it’s time to go out and find clients. It takes a lot of work and effort to find clients to fill up your schedule. It’s not uncommon for freelancers to charge more per hour of work than a development firm pays its developers. This is because freelancers carry a lot more responsibilities. However, employers save money by avoiding the cost of benefits packages. So, price your hourly rate accordingly.
RELATED CONTENT: YOUR PERSONAL BRAND: SIX CREATIVE TIPS TO GET NOTICED
You’ll find that finding clients requires you to:
- be persistent,
- be patient,
- communicate well,
- become detail-oriented,
- and be willing to learn.
You will also need to be able to properly assess projects and offer realistic timelines.
Be persistent. Be willing to be rejected. A lot of people are vying for the same job and a lot of people may be willing to work for less than you charge. It’s up to you to be able to create a proposal that allows you to stand out from the competition.
Here are a few key methods to help jumpstart life as a freelancer:
- Look for jobs on Upwork
- Look for jobs on Freelancer
- Email companies to pitch your services
- Search job boards for freelance positions
Connections are everything, so try and find a .NET forum where people are asking for help. If you can demonstrate your expertise and help others, you’ll find that a lot of these connections can lead to work, too.
Specify Your .NET Freelancing Niche
Your success depends on the right clients with projects you are perfect for finding you. In order to help this process, be clear about the projects you have experience working on. For instance, say you work particularly well with startups and have helped them keep development costs low. Provide examples of your work that feature a startup and provide the cost savings analysis.
Photo by Markus Spiske temporausch.com from Pexels
Use your network, social media and other avenues to source projects.Once you land your first gig, treat every opportunity as a learning process and continue marketing yourself. Slowly, you’ll build up your portfolio and reputation. You can also try working with recruitment agencies that can help you land your first few freelancing gigs to get started.
The key to freelancing is persistence and marketing. If you continually market yourself and aren’t afraid of rejection, you’ll eventually land gigs. Good luck!